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Vuori Launches 'For Kaia' Spring 2026 Campaign with Kaia Gerber
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
CONFIRMED82% CONFIDENCE158 days agoHypebae[1] reported the campaign on 20 April 2026 ("Following her Fall 2025 'Vuori by Kaia' collection ... Debuting the Spring 2026 collection"), and Vuori's landing-page images are named "0420-ForKaia".Kaia Gerber fronts "For Kaia", Vuori's Spring 2026 campaign of new-season styles picked for her - AllTheForm, Sedona and Sunday track pieces - shot by Anthony Seklaoui, at $48 to $128.0.79Vuori Launches Its First Product in Encinitas
ESTIMATED60% CONFIDENCE11.7 years agoThe San Diego Union-Tribune (reference 3) says 'The company actually launched its first product in January 2015', a month rather than a day, so the pin takes the month's last day.[1]Joe Kudla's Encinitas activewear label Vuori put its first product on sale in January 2015, men's training clothes styled for everyday wear, starting from a garage office two blocks from the ocean.0.73Cindy Crawford and the Gerber Family Become Vuori Partners
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
CONFIRMED86% CONFIDENCE1.4 years agoYahoo[1] Style (Hello!) reported the new partnership on 29 April 2025 at 13:01 UTC; Vuori's own "Meet Our New Vuori Partners" post is dated the same day.Cindy Crawford, Rande Gerber and their children Kaia and Presley became Vuori ambassadors and creative, strategic and financial partners, starring in and art-directing its Spring/Summer 2025 campaign.0.71Vuori Opens Its East Coast Flagship in New York's SoHo
CONFIRMED85% CONFIDENCE3.9 years agoVuori's release of 13 October 2022 "announces the opening of its first ... flagship" at 106 Spring Street, and Modern Retail[4] reports the same day that Vuori "opens a new flagship store" in SoHo.Vuori opened its first East Coast flagship at 106 Spring Street in SoHo, a roughly 5,000 sq ft store in a historic cast-iron building that was then its largest location.0.70Vuori Opens Its UK Flagship on London's Regent Street
Regent Street, St. James's, East Marylebone, Mayfair, City of Westminster, Greater London, England, W1B 4EE, United Kingdom
CONFIRMED88% CONFIDENCE1.9 years agoDrapers (30 Oct 2024): "Tomorrow (31 October), the brand will officially open the doors to its second UK store and new central London flagship"; WWD[5] and TheIndustry[4] report it open on 31 October.Vuori's first international flagship, a two-floor store of just under 4,000 sq ft at 83-85 Regent Street, opened on 31 October 2024 in the former Fabletics space.0.70Vuori Reaches 100 Owned Stores With Its Aspen Opening
CONFIRMED85% CONFIDENCE1.1 years agoVuori's release: it "will surpass its goal to open 100 retail locations by 2026 with the opening of its latest store in Aspen, Colorado on Friday, August 8"; SGB (11 Aug 2025) reports the Aspen location opened.[1]Vuori opened a store at 414 East Cooper Avenue in Aspen, Colorado, on 8 August 2025, the opening with which it said it had reached 100 owned retail locations, ahead of its goal of 100 by 2026.0.69Vuori Holds the Grand Opening of Its First Store in Encinitas
Vuori, 625, South Coast Highway, Downtown Encinitas, Encinitas, San Diego County, California, 92924, United States
CONFIRMED82% CONFIDENCE10.3 years agoThe Union-Tribune (15 June 2016) says "The Vuori store launch party goes down on Saturday, June 18 from 6 to 10 p.m.", i.e. 01:00-05:00Z on 19 June (PDT).[1]Vuori celebrated the grand opening of its first permanent store, a shop and community space on Highway 101 in Encinitas, with music, tacos and an Erik Skoldberg art show two months after it opened.0.68Norwest Venture Partners Invests $45 Million in Vuori
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
CONFIRMED90% CONFIDENCE7.1 years agoThe release is datelined 'PALO ALTO, Calif., Aug. 15, 2019 /PRNewswire[1]/ -- Norwest Venture Partners announced today'.Norwest Venture Partners took a minority stake in the profitable Encinitas activewear brand, with managing partner Jon Kossow joining Vuori's board.$45M0.67SoftBank Vision Fund 2 Invests $400 Million in Vuori at $4 Billion Valuation
CONFIRMED89% CONFIDENCE5.0 years agoWWD[1], published 13 October 2021 (a Wednesday): 'On Wednesday, the Southern California-based activewear brand revealed that it has received a $400 million investment from SoftBank Vision Fund 2'.SoftBank's Vision Fund 2 put $400 million into Vuori at a $4 billion valuation, one of the largest investments in a private apparel company, to fund international expansion and 100 US stores.$400M0.67Vuori Raises $825 Million Led by General Atlantic and Stripes
CONFIRMED90% CONFIDENCE1.9 years agoThe release is datelined 'ENCINITAS, Calif. – November 8, 2024 – ... Vuori today announced an $825 million investment'.[1]An $825 million secondary tender offer led by General Atlantic and Stripes valued Vuori at $5.5 billion, up from $4 billion in 2021, with General Atlantic's Andrew Ferrer joining the board.$825M0.66Vuori Opens Its Third London Store on King's Road
Duke of York Square, Chelsea, Royal Borough of Kensington and Chelsea, Greater London, England, SW3 4LY, United Kingdom
CONFIRMED85% CONFIDENCE1.4 years agoDrapers (25 Apr 2025): Vuori "opened its third London store in Chelsea today (25 April), at 18-21 Duke of York Square on King's Road".[1]Vuori opened a 3,412 sq ft, two-floor store at 18-21 Duke of York Square on Chelsea's King's Road on 25 April 2025, with a studio and events space on the lower floor.0.66Vuori Launches Vuori Snow, Its First Ski and Snowboard Collection
CONFIRMED83% CONFIDENCE319 days agoThe release ran on Snowsports News dated 10 November 2025 ("Vuori ... introduces Vuori Snow, its first-ever outerwear collection designed for life on the mountain"); Vuori's launch film was posted the same day.[1]Vuori entered mountain apparel with Vuori Snow, waterproof Taika shells, pants and bibs made from Bureo's NetPlus fabric of 100% recycled fishing nets, developed with freestyle skier Thibault Magnin.0.66
