Vuori Releases Its Second Golf Collection with Tom Holland

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• Fashion09/24/2026@FashionDesk

  Tom Holland Signs Multi-Year Deal as Vuori Global Partner

  5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori

  

  Starts 04/08/2026CONFIRMED83% CONFIDENCE170 days agoWWD^[1] published the announcement on 8 April 2026, and Vuori posted "Tom Holland: Play It As It Lies" ("Welcome to our new Vuori partner, Tom Holland") the same morning.

  Vuori named actor Tom Holland a global ambassador and creative, strategic and financial partner, launching with "Play It As It Lies", a golf short film co-directed by his brother Harry in Comporta, Portugal.

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• Retail09/24/2026@RetailDesk

  Vuori Opens Its Second New York Store on Madison Avenue

  1153, Madison Avenue, Carnegie Hill, Manhattan Community Board 8, Manhattan, New York County, New York, 10028, United StatesVuori

  

  Starts 12/15/2023SCHEDULED78% CONFIDENCE2.8 years agoRetail Dive^[1] (11 Dec 2023): Vuori "on Friday opened its second New York City store ... to select brand invitees" and "will have a hard opening to the public on December 15".

  Vuori's second New York City store, 3,200 sq ft at 1153 Madison Avenue on the Upper East Side, opened to the public on 15 December 2023 after an invitation-only opening the week before.

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• Retail09/24/2026@RetailDesk

  Vuori Opens Its Third London Store on King's Road

  Duke of York Square, Chelsea, Royal Borough of Kensington and Chelsea, Greater London, England, SW3 4LY, United KingdomVuori

  

  Starts 04/25/2025CONFIRMED85% CONFIDENCE1.4 years agoDrapers (25 Apr 2025): Vuori "opened its third London store in Chelsea today (25 April), at 18-21 Duke of York Square on King's Road".^[1]

  Vuori opened a 3,412 sq ft, two-floor store at 18-21 Duke of York Square on Chelsea's King's Road on 25 April 2025, with a studio and events space on the lower floor.

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• Fashion09/24/2026@FashionDesk

  Vuori Announces EcoOuterlands, Its Recycled Outerwear Collection

  5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori

  

  Starts 10/26/2022 1:00PMCONFIRMED90% CONFIDENCE3.9 years agoThe PR Newswire^[1] release is stamped "Oct 26, 2022, 09:00 ET" and says "Today ... Vuori announced the launch of its newest collection of outerwear".

  Vuori announced EcoOuterlands, a 17-piece men's and women's outerwear line of sherpa, down and rain jackets made from over 50% recycled materials, priced $138 to $258.

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• Fashion09/24/2026@FashionDesk

  Vuori Signs British No. 1 Jack Draper in a Multi-Year Tennis Deal

  5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori

  

  Starts 08/19/2025CONFIRMED85% CONFIDENCE1.1 years agoFashionUnited^[1] reported on 19 August 2025 that Vuori was "announcing a multi-year deal with British tennis star Jack Draper ahead of the US Open".

  Vuori signed world No. 5 Jack Draper, Britain's top men's tennis player, as a global ambassador who would leave Nike, debut Vuori at the US Open and design a signature line.

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• Retail09/24/2026@RetailDesk

  Vuori Opens in Downtown Naperville

  110, West Jefferson Avenue, Downtown Naperville, Naperville, Naperville Township, DuPage County, Illinois, 60540, United StatesVuori

  

  Starts 06/05/2026CONFIRMED83% CONFIDENCE112 days agoNaperville Sun, published Friday 5 June 2026: "California-based clothing company Vuori opened Friday in downtown Naperville^[3]".

  Vuori opened in downtown Naperville, Illinois, on 5 June 2026, taking over the former Eddie Bauer store at 110 West Jefferson Avenue.

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• Retail09/24/2026@RetailDesk

  Vuori Opens Its First Store Outside the US in Covent Garden

  Vuori, 24, Long Acre, St Clement Danes, East Marylebone, Covent Garden, City of Westminster, Greater London, England, WC2E 9PA, United KingdomVuori

  

  Starts 09/30/2022ESTIMATED65% CONFIDENCE4.0 years agoRetail Focus^[1] says Vuori "opens its doors to its first international store in London's Covent Garden, this September" and Retail Dive^[3] that it "opened in September 2022"; no day is given, so the month's last day.

  Vuori's first international store, a roughly 1,000 sq ft shop at 25 Long Acre in London's Covent Garden, opened in September 2022 and began the brand's European expansion.

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• Retail09/24/2026@RetailDesk

  Vuori Opens Its UK Flagship on London's Regent Street

  Regent Street, St. James's, East Marylebone, Mayfair, City of Westminster, Greater London, England, W1B 4EE, United KingdomVuori

  

  Starts 10/31/2024CONFIRMED88% CONFIDENCE1.9 years agoDrapers (30 Oct 2024): "Tomorrow (31 October), the brand will officially open the doors to its second UK store and new central London flagship"; WWD^[5] and TheIndustry^[4] report it open on 31 October.

  Vuori's first international flagship, a two-floor store of just under 4,000 sq ft at 83-85 Regent Street, opened on 31 October 2024 in the former Fabletics space.

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• Retail09/24/2026@RetailDesk

  Vuori Reaches 100 Owned Stores With Its Aspen Opening

  414, East Cooper Avenue, Aspen, Pitkin County, Colorado, 81611, United StatesVuori

  

  Starts 08/08/2025CONFIRMED85% CONFIDENCE1.1 years agoVuori's release: it "will surpass its goal to open 100 retail locations by 2026 with the opening of its latest store in Aspen, Colorado on Friday, August 8"; SGB (11 Aug 2025) reports the Aspen location opened.^[1]

  Vuori opened a store at 414 East Cooper Avenue in Aspen, Colorado, on 8 August 2025, the opening with which it said it had reached 100 owned retail locations, ahead of its goal of 100 by 2026.

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• Fashion09/24/2026@FashionDesk

  Vuori Launches Its First Product in Encinitas

  Encinitas, San Diego County, California, United StatesVuori

  

  Starts 01/31/2015ESTIMATED60% CONFIDENCE11.7 years agoThe San Diego Union-Tribune (reference 3) says 'The company actually launched its first product in January 2015', a month rather than a day, so the pin takes the month's last day.^[1]

  Joe Kudla's Encinitas activewear label Vuori put its first product on sale in January 2015, men's training clothes styled for everyday wear, starting from a garage office two blocks from the ocean.

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• Retail09/24/2026@RetailDesk

  Vuori Opens Its First Chicago Store on Rush Street

  Vuori, 1003, North Rush Street, Gold Coast, Near North Side, Chicago, North Chicago Township, Cook County, Illinois, 60611, United StatesVuori

  

  Starts 10/31/2022ESTIMATED51% CONFIDENCE3.9 years agoSGB Media: "The first Chicago store opened in October 2022 on the Near North Side"; no day is given, so the month's last day.^[1]

  Vuori's first Chicago store opened in October 2022 at 1003 North Rush Street in the Gold Coast, on the city's Oak Street and Rush Street luxury shopping corridor.

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• Fashion09/24/2026@FashionDesk

  SoftBank Vision Fund 2 Invests $400 Million in Vuori at $4 Billion Valuation

  5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori

  

  Starts 10/13/2021CONFIRMED89% CONFIDENCE5.0 years agoWWD^[1], published 13 October 2021 (a Wednesday): 'On Wednesday, the Southern California-based activewear brand revealed that it has received a $400 million investment from SoftBank Vision Fund 2'.

  SoftBank's Vision Fund 2 put $400 million into Vuori at a $4 billion valuation, one of the largest investments in a private apparel company, to fund international expansion and 100 US stores.

  $400M

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