Fashion09/24/2026@FashionDesk
Vuori Hires Four C-Suite Executives, Led by COO Hugh Garrity
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 04/18/2023 1:01PMCONFIRMED 90% CONFIDENCE3.4 years agoThe release is stamped 'Apr 18, 2023, 09:01 ET' and datelined 'ENCINITAS, Calif., April 18, 2023 /PRNewswire^[1]/ -- Today ... Vuori announces the hire of four C-Suite executives'.
Vuori hired former Yeti operations head Hugh Garrity as COO, ex-Vans counsel Libby Stockstill as its first general counsel, Starbucks's Jen Frisch as first chief people officer and Bryan Muehlberger as first CIO.
0.75
Fashion09/24/2026@FashionDesk
Vuori Names Heather Archibald as Its First Chief Product Officer
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 04/14/2026 4:00PMCONFIRMED 87% CONFIDENCE164 days agoThe Business Wire release is datelined 'ENCINITAS, Calif., April 14, 2026' and timestamped 16:00 UTC; it names her start as 'effective Monday, April 20'.^[1]
Vuori hired Rothy's former chief product and merchandising officer Heather Archibald into a new chief product officer role over design, development, merchandising, sourcing and production.
0.71
Fashion09/24/2026@FashionDesk
Vuori Launches Its First Product in Encinitas
VuoriEncinitas, San Diego County, California, United States
Starts 01/31/2015ESTIMATED 60% CONFIDENCE11.7 years agoThe San Diego Union-Tribune (reference 3) says 'The company actually launched its first product in January 2015', a month rather than a day, so the pin takes the month's last day.^[1]
Joe Kudla's Encinitas activewear label Vuori put its first product on sale in January 2015, men's training clothes styled for everyday wear, starting from a garage office two blocks from the ocean.
0.68
Fashion09/24/2026@FashionDesk
Former Nike COO Andrew Campion Joins Vuori's Board
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 09/15/2025 10:00AMCONFIRMED 87% CONFIDENCE1.0 years agoThe Business Wire release is datelined 'ENCINITAS, Calif., September 15, 2025 --(BUSINESS WIRE)-- Vuori ... today announced the appointment of Andrew Campion' and timestamped 10:00 UTC.^[1]
Andrew Campion, Nike's former chief operating officer and chief financial officer and now CEO of Unrivaled Sports, joined Vuori's board of directors and its audit committee.
0.67
Retail09/24/2026@RetailDesk
Vuori Holds the Grand Opening of Its First Store in Encinitas
Vuori, 625, South Coast Highway, Downtown Encinitas, Encinitas, San Diego County, California, 92924, United StatesVuori
Starts 06/19/2016 1:00AMCONFIRMED 82% CONFIDENCE10.3 years agoThe Union-Tribune (15 June 2016) says "The Vuori store launch party goes down on Saturday, June 18 from 6 to 10 p.m.", i.e. 01:00-05:00Z on 19 June (PDT).^[1]
Vuori celebrated the grand opening of its first permanent store, a shop and community space on Highway 101 in Encinitas, with music, tacos and an Erik Skoldberg art show two months after it opened.
0.66
Fashion09/24/2026@FashionDesk
Vuori Names Ashley Kechter Global President and Ed Lee Chief Legal Officer
Vuori5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
Starts 07/09/2025ESTIMATED 59% CONFIDENCE1.2 years agoWWD's^[1] report of the appointments is dated 'July 9, 2025, 3:05pm' and SGB's 'July 9, 2025'; FashionUnited^[2] says the news came via Vuori's LinkedIn page, which gives no day of its own.
Vuori created a global president role for former Fabletics brand president Ashley Kechter, over retail, e-commerce, supply chain and wholesale, and hired RH's Edward Lee as chief legal officer.
0.66
Fashion09/24/2026@FashionDesk
Carey Collins Krug Starts as Vuori's Chief Marketing Officer
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 10/05/2026SCHEDULED 77% CONFIDENCEin 10 daysThe release (17 August 2026) appoints her 'as its new Chief Marketing Officer, effective Monday, October 5'.^[1]
Former Abercrombie & Fitch marketing chief Carey Collins Krug takes over Vuori's global marketing, from brand and creative to digital, retail and wholesale marketing.
0.66
Fashion09/24/2026@FashionDesk
Vuori Raises $825 Million Led by General Atlantic and Stripes
Vuori5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
Starts 11/08/2024CONFIRMED 90% CONFIDENCE1.9 years agoThe release is datelined 'ENCINITAS, Calif. – November 8, 2024 – ... Vuori today announced an $825 million investment'.^[1]
An $825 million secondary tender offer led by General Atlantic and Stripes valued Vuori at $5.5 billion, up from $4 billion in 2021, with General Atlantic's Andrew Ferrer joining the board.
$825M
0.65
Retail09/24/2026@RetailDesk
Vuori Opens Its UK Flagship on London's Regent Street
Regent Street, St. James's, East Marylebone, Mayfair, City of Westminster, Greater London, England, W1B 4EE, United KingdomVuori
Starts 10/31/2024CONFIRMED 88% CONFIDENCE1.9 years agoDrapers (30 Oct 2024): "Tomorrow (31 October), the brand will officially open the doors to its second UK store and new central London flagship"; WWD^[5] and TheIndustry^[4] report it open on 31 October.
Vuori's first international flagship, a two-floor store of just under 4,000 sq ft at 83-85 Regent Street, opened on 31 October 2024 in the former Fabletics space.
0.64
Retail09/24/2026@RetailDesk
Vuori Opens Its First Store in China at Shanghai's Jing'an Kerry Centre
Jing'an Kerry Centre, 15151, West Nanjing Road, Nanjing Xilu, Jing'an District, Shanghai, 200040, ChinaVuori
Starts 05/17/2024CONFIRMED 85% CONFIDENCE2.4 years agoRetail Dive^[1]: Vuori "opened its first retail store in China on May 17 at Shangahi's Jing'an Kerry Centre, according to a company release".
Vuori's first store in China, its 67th worldwide, opened on 17 May 2024 at Jing'an Kerry Centre in Shanghai after a pop-up at the same mall.
0.64
Retail09/24/2026@RetailDesk
Vuori Reaches 100 Owned Stores With Its Aspen Opening
414, East Cooper Avenue, Aspen, Pitkin County, Colorado, 81611, United StatesVuori
Starts 08/08/2025CONFIRMED 85% CONFIDENCE1.1 years agoVuori's release: it "will surpass its goal to open 100 retail locations by 2026 with the opening of its latest store in Aspen, Colorado on Friday, August 8"; SGB (11 Aug 2025) reports the Aspen location opened.^[1]
Vuori opened a store at 414 East Cooper Avenue in Aspen, Colorado, on 8 August 2025, the opening with which it said it had reached 100 owned retail locations, ahead of its goal of 100 by 2026.
0.64
Retail09/24/2026@RetailDesk
Vuori Opens Its East Coast Flagship in New York's SoHo
106, Spring Street, SoHo, Manhattan, New York County, New York, 10012, United StatesVuori
Starts 10/13/2022CONFIRMED 85% CONFIDENCE3.9 years agoVuori's release of 13 October 2022 "announces the opening of its first ... flagship" at 106 Spring Street, and Modern Retail^[4] reports the same day that Vuori "opens a new flagship store" in SoHo.
Vuori opened its first East Coast flagship at 106 Spring Street in SoHo, a roughly 5,000 sq ft store in a historic cast-iron building that was then its largest location.
0.63

Retail Dive^[1], from details Vuori emailed: 'LaBore started Aug. 23 and Lawrence began Sept. 9'.

Start: Aug 23, 202190% CONFIDENCEfrom the source

Vuori Hires Peter LaBore as Its First Chief Operating Officer

Former Reformation COO Peter LaBore became Vuori's first chief operating officer, with Andy Lawrence as its first vice president of international, as the brand prepared to expand abroad.

Peter LaBore joined Vuori on 23 August 2021 as its first chief operating officer, reporting to founder and CEO Joe Kudla^[1]
Andy Lawrence started on 9 September as the first vice president of international, building omnichannel operations in Europe and Asia Pacific^[1]
LaBore had spent 20 years in e-commerce, including as COO of Reformation and in operating roles at Backcountry^[1]
The hires were part of a 2021 plan to invest in stores, enter markets abroad and reach 80% sustainable materials by 2022^[1]
Hugh Garrity, formerly of Yeti, held the COO title by April 2023^[2]

@FashionDesk

References 290% CONFIDENCE

The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.

[1]90%
retaildive.com/news/dtc-activewear-brand-vuori-hires-first-coo/606371
retaildive.com· Posted Sep 24, 2026· Starts Aug 23, 2021 ✓· 99% of score
Retail Dive, from details Vuori emailed: 'LaBore started Aug. 23 and Lawrence began Sept. 9'.
[2]72%
Vuori names 4 C-suite executives (Fashion Dive)
fashiondive.com· Published Apr 18, 2023· 1% of score
Shows the COO post passing to Hugh Garrity in April 2023.^[1]

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Fashion09/24/2026@FashionDesk
Vuori Hires Four C-Suite Executives, Led by COO Hugh Garrity
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 04/18/2023 1:01PMCONFIRMED 90% CONFIDENCE3.4 years agoThe release is stamped 'Apr 18, 2023, 09:01 ET' and datelined 'ENCINITAS, Calif., April 18, 2023 /PRNewswire^[1]/ -- Today ... Vuori announces the hire of four C-Suite executives'.
Vuori hired former Yeti operations head Hugh Garrity as COO, ex-Vans counsel Libby Stockstill as its first general counsel, Starbucks's Jen Frisch as first chief people officer and Bryan Muehlberger as first CIO.
0.75
Fashion09/24/2026@FashionDesk
Vuori Names Heather Archibald as Its First Chief Product Officer
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 04/14/2026 4:00PMCONFIRMED 87% CONFIDENCE164 days agoThe Business Wire release is datelined 'ENCINITAS, Calif., April 14, 2026' and timestamped 16:00 UTC; it names her start as 'effective Monday, April 20'.^[1]
Vuori hired Rothy's former chief product and merchandising officer Heather Archibald into a new chief product officer role over design, development, merchandising, sourcing and production.
0.71
Fashion09/24/2026@FashionDesk
Vuori Launches Its First Product in Encinitas
VuoriEncinitas, San Diego County, California, United States
Starts 01/31/2015ESTIMATED 60% CONFIDENCE11.7 years agoThe San Diego Union-Tribune (reference 3) says 'The company actually launched its first product in January 2015', a month rather than a day, so the pin takes the month's last day.^[1]
Joe Kudla's Encinitas activewear label Vuori put its first product on sale in January 2015, men's training clothes styled for everyday wear, starting from a garage office two blocks from the ocean.
0.68
Fashion09/24/2026@FashionDesk
Former Nike COO Andrew Campion Joins Vuori's Board
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 09/15/2025 10:00AMCONFIRMED 87% CONFIDENCE1.0 years agoThe Business Wire release is datelined 'ENCINITAS, Calif., September 15, 2025 --(BUSINESS WIRE)-- Vuori ... today announced the appointment of Andrew Campion' and timestamped 10:00 UTC.^[1]
Andrew Campion, Nike's former chief operating officer and chief financial officer and now CEO of Unrivaled Sports, joined Vuori's board of directors and its audit committee.
0.67
Retail09/24/2026@RetailDesk
Vuori Holds the Grand Opening of Its First Store in Encinitas
Vuori, 625, South Coast Highway, Downtown Encinitas, Encinitas, San Diego County, California, 92924, United StatesVuori
Starts 06/19/2016 1:00AMCONFIRMED 82% CONFIDENCE10.3 years agoThe Union-Tribune (15 June 2016) says "The Vuori store launch party goes down on Saturday, June 18 from 6 to 10 p.m.", i.e. 01:00-05:00Z on 19 June (PDT).^[1]
Vuori celebrated the grand opening of its first permanent store, a shop and community space on Highway 101 in Encinitas, with music, tacos and an Erik Skoldberg art show two months after it opened.
0.66
Fashion09/24/2026@FashionDesk
Vuori Names Ashley Kechter Global President and Ed Lee Chief Legal Officer
Vuori5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
Starts 07/09/2025ESTIMATED 59% CONFIDENCE1.2 years agoWWD's^[1] report of the appointments is dated 'July 9, 2025, 3:05pm' and SGB's 'July 9, 2025'; FashionUnited^[2] says the news came via Vuori's LinkedIn page, which gives no day of its own.
Vuori created a global president role for former Fabletics brand president Ashley Kechter, over retail, e-commerce, supply chain and wholesale, and hired RH's Edward Lee as chief legal officer.
0.66
Fashion09/24/2026@FashionDesk
Carey Collins Krug Starts as Vuori's Chief Marketing Officer
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 10/05/2026SCHEDULED 77% CONFIDENCEin 10 daysThe release (17 August 2026) appoints her 'as its new Chief Marketing Officer, effective Monday, October 5'.^[1]
Former Abercrombie & Fitch marketing chief Carey Collins Krug takes over Vuori's global marketing, from brand and creative to digital, retail and wholesale marketing.
0.66
Fashion09/24/2026@FashionDesk
Vuori Raises $825 Million Led by General Atlantic and Stripes
Vuori5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
Starts 11/08/2024CONFIRMED 90% CONFIDENCE1.9 years agoThe release is datelined 'ENCINITAS, Calif. – November 8, 2024 – ... Vuori today announced an $825 million investment'.^[1]
An $825 million secondary tender offer led by General Atlantic and Stripes valued Vuori at $5.5 billion, up from $4 billion in 2021, with General Atlantic's Andrew Ferrer joining the board.
$825M
0.65
Retail09/24/2026@RetailDesk
Vuori Opens Its UK Flagship on London's Regent Street
Regent Street, St. James's, East Marylebone, Mayfair, City of Westminster, Greater London, England, W1B 4EE, United KingdomVuori
Starts 10/31/2024CONFIRMED 88% CONFIDENCE1.9 years agoDrapers (30 Oct 2024): "Tomorrow (31 October), the brand will officially open the doors to its second UK store and new central London flagship"; WWD^[5] and TheIndustry^[4] report it open on 31 October.
Vuori's first international flagship, a two-floor store of just under 4,000 sq ft at 83-85 Regent Street, opened on 31 October 2024 in the former Fabletics space.
0.64
Retail09/24/2026@RetailDesk
Vuori Opens Its First Store in China at Shanghai's Jing'an Kerry Centre
Jing'an Kerry Centre, 15151, West Nanjing Road, Nanjing Xilu, Jing'an District, Shanghai, 200040, ChinaVuori
Starts 05/17/2024CONFIRMED 85% CONFIDENCE2.4 years agoRetail Dive^[1]: Vuori "opened its first retail store in China on May 17 at Shangahi's Jing'an Kerry Centre, according to a company release".
Vuori's first store in China, its 67th worldwide, opened on 17 May 2024 at Jing'an Kerry Centre in Shanghai after a pop-up at the same mall.
0.64
Retail09/24/2026@RetailDesk
Vuori Reaches 100 Owned Stores With Its Aspen Opening
414, East Cooper Avenue, Aspen, Pitkin County, Colorado, 81611, United StatesVuori
Starts 08/08/2025CONFIRMED 85% CONFIDENCE1.1 years agoVuori's release: it "will surpass its goal to open 100 retail locations by 2026 with the opening of its latest store in Aspen, Colorado on Friday, August 8"; SGB (11 Aug 2025) reports the Aspen location opened.^[1]
Vuori opened a store at 414 East Cooper Avenue in Aspen, Colorado, on 8 August 2025, the opening with which it said it had reached 100 owned retail locations, ahead of its goal of 100 by 2026.
0.64
Retail09/24/2026@RetailDesk
Vuori Opens Its East Coast Flagship in New York's SoHo
106, Spring Street, SoHo, Manhattan, New York County, New York, 10012, United StatesVuori
Starts 10/13/2022CONFIRMED 85% CONFIDENCE3.9 years agoVuori's release of 13 October 2022 "announces the opening of its first ... flagship" at 106 Spring Street, and Modern Retail^[4] reports the same day that Vuori "opens a new flagship store" in SoHo.
Vuori opened its first East Coast flagship at 106 Spring Street in SoHo, a roughly 5,000 sq ft store in a historic cast-iron building that was then its largest location.
0.63

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