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Adidas said in its full-year 2024 results that it had sold the last of its Yeezy shoe stock during the fourth quarter, closing out about €1.4 billion in sales since severing ties with Kanye West in 2022.

Former Adidas sales chief Arthur Hoeld took over as Puma's chairman and CEO on 1 July 2025, succeeding Arne Freundt, who left after 14 years in leading roles at the company.

Tyrese Haliburton's first signature basketball shoe, designed by Salehe Bembury with PUMA's NITRO cushioning, goes on global sale in the blue “Opal” colorway for $130 a day after a 317-pair Hali Mart pop-up in Indianapolis.

Puma said it will eliminate about 900 more white-collar roles worldwide by the end of 2026, expanding its cost-efficiency programme to roughly 1,400 job cuts, a fifth of its corporate workforce, as third-quarter sales fell 10.4%.

After winning three Grammys including Album of the Year, Bad Bunny released the brown-and-white BadBo 1.0, his first signature adidas shoe, in just 1,994 pairs at $160, which sold out immediately.

Adidas's supervisory board extended Bjørn Gulden's appointment as chief executive to 31 December 2030, crediting him with driving the company's turnaround since he took over in January 2023.

Adidas grew currency-neutral revenue 14% to a record €6.7 billion in the second quarter of 2026, driven by a World Cup marketing push and 25% direct-to-consumer growth, and raised its full-year revenue guidance to 9-10% growth.

Puma cut its second-quarter operating loss to €53.1 million from €109.1 million a year earlier, as currency-adjusted sales fell 9.4% to €1.69 billion amid its 'reset' turnaround under new CEO Arthur Hoeld.

Anthony Edwards' third adidas signature shoe arrives in a Bliss Blue and Sky Tint “Cold Blooded” colorway for $130, exclusive to Foot Locker and adidas, alongside his MINNATLANTASOTA sketch show.

The MB.06 goes global in a Dark Amethyst and Lavender Alert “Shooting Star” colorway with teal accents, LaMelo Ball's first signature shoe as a Timberwolf, for $130.

Bad Bunny's first signature adidas shoe returns in a blue-heavy “Night Navy” colorway inspired by Puerto Rico's night sky, with indigo and navy suede over light blue nylon, for $160.

A grey-and-white camouflage AE 3 inspired by the winters of Anthony Edwards' Minnesota home, the second colorway of his third adidas signature shoe, for $130.

Bad Bunny's Gazelle Indoor returns in golden yellow with black Three Stripes and a spare set of gold or black tongues, his first release on the model in more than a year, for $140.

The adidas Anthony Edwards 3 'Lucid Pink' (KH8545, $130) was slated for 20 November 2026 but was reported on 21 October as already released. It pairs a hot-pink upper with purple accents.

A Pacers-yellow Hali 1 with blue logos, timed to Tyrese Haliburton's comeback from a torn Achilles and the Pacers' home opener, for $130 at PUMA, Foot Locker and Champs.

Adidas's own financial calendar sets 29 October 2026 for its next scheduled release, covering the first nine months of the year, after record Q2 sales and an upgraded full-year outlook.

Puma publishes its third-quarter 2026 statement on 30 October, the first test of CEO Arthur Hoeld's promise that sales improve in the second half after a 9.4% currency-adjusted drop in Q2.

Pharrell's oversized VIRGINIA Adistar Jellyfish takes a darker turn in dark brown with off-white panels and Frozen Green accents, first spotted on Chief Keef, for $300.

A brown-and-yellow VIRGINIA Adistar Jellyfish first worn by Pharrell at Paris Fashion Week in 2025, with brown mesh, earth-toned overlays and bright yellow accents, for $300.