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- Jul 30, 202690% CONFIDENCEfrom the source
Adidas Reports Record Q2 2026 Sales, Raises Full-Year Guidance
- Adidas grew Q2 2026 currency-neutral revenue 14% to a record €6.7 billion, with H1 sales reaching a record €13.3 billion[1]
- Direct-to-consumer sales rose 25% with double-digit growth in every market; gross margin improved 0.8 points to 52.5%[1]
- Operating profit rose 5% to €574 million despite €212 million in extra marketing spend on adidas's World Cup campaigns; net income from continuing operations increased 6% to €398 million[1]
- Adidas raised its FY2026 outlook to 9-10% currency-neutral revenue growth and confirmed operating profit is still expected to reach about €2.3 billion[1]
References 290% CONFIDENCE
The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.
- [1]90%adidas-group.com/en/investors/statutory-publications/ad-hoc-news/adidas-grows-top-line-14percent-and-achieves-record-sales-in-q2-increases-full-year-top-line-guidance-2026-07-30adidas-group.com· Posted Sep 25, 2026· Starts Jul 30, 2026 ✓· 56% of score
adidas's own ad-hoc disclosure is timestamped "30-Jul-2026 / 07:28 CET/CEST", and its Q2 2026 results document is datelined "Herzogenaurach, July 30, 2026".
- [2]90%adidas grows top line 14% and achieves record sales in Q2 (Q2 2026 Results release)res.cloudinary.com· Published Jul 30, 2026· 44% of score
adidas's own full Q2 2026 results document, datelined Herzogenaurach, July 30, 2026, giving the €6.7bn record Q2 sales, €13.3bn record H1 sales, 52.5% gross margin, €574m operating profit and Gulden's World Cup quote.[1]
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