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- Mar 13, 202590% CONFIDENCEfrom the source
Gucci Names Demna Its New Artistic Director
- Kering and Gucci announced on 13 March 2025 that Demna, Balenciaga's artistic director since 2015, would become Gucci's new Artistic Director starting early July 2025[1]
- He succeeds Sabato De Sarno, whose collaboration with Gucci ended on 6 February 2025[3]
- The move ended Demna's decade at Balenciaga, where Pierpaolo Piccioli later took over as creative director[2]
References 382% CONFIDENCEOverall confidence: 82%How well the pin's source and references back up its dates.Weighted average of how firmly 3 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better
The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.
- [1]90%globenewswire.com/fr/news-release/2025/03/13/3042482/0/en/Kering-Demna-appointed-Artistic-Director-of-Gucci.htmlglobenewswire.com· Posted Sep 25, 2026· Starts Mar 13, 2025 ✓· 47% of score
Kering and Gucci's release, dated 13 March 2025, announces 'the appointment of Demna as the House's new Artistic Director, starting early July 2025'; since no exact start day is given, the pin uses this confirmed announcement date.
- [2]75%Demna (designer)en.wikipedia.org· Added Sep 25, 2026· 47% of score
Confirms Demna was 'announced as Gucci's new creative director' in March 2025, 'ending his decade-long tenure at Balenciaga', and that his first designs debuted in September 2025 as a lookbook and short film, 'The Tiger'.[1]
- [3]78%Kering: Press Release - First-quarter 2025 revenueglobenewswire.com· Published Apr 23, 2025· 6% of score
Recaps that 'Gucci announced the end of its collaboration with its Creative Director Sabato De Sarno on February 6, 2025, and on March 13, 2025, Kering and Gucci announced that Demna would become the House's Artistic Director as of early July.'[1]
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