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- Feb 27, 202690% CONFIDENCEfrom the source
Demna Presents His First Gucci Runway Show, 'Primavera'
- Demna presented his first live runway collection for Gucci, titled Primavera, at Milan's Palazzo delle Scintille on 27 February 2026[1]
- The Fall/Winter 2026 show followed his September 2025 lookbook debut, 'La Famiglia', and drew on Botticelli's Birth of Venus and the Uffizi's Renaissance collection, staged among replica classical sculptures[1][2]
- Demna described his vision as 'the coexistence of heritage and fashion... they are not opposites, they are lovers', with Kate Moss, Emily Ratajkowski and Karlie Kloss on the runway[1][2]
References 286% CONFIDENCE
The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.
- [1]90%wallpaper.com/fashion-beauty/gucci-aw-2026-demna-debut-runway-setwallpaper.com· Posted Sep 25, 2026· Starts Feb 27, 2026 ✓· 69% of score
Wallpaper reports the show was held 'at Milan's Palazzo delle Scintille today (27 February)' 2026; no clock time was found on a page I fetched, so the pin is dated all-day.
- [2]78%Gucci's New Era Continues As Demna Delivers Sexy And Chic Collection In Milanmindfood.com· Published Feb 28, 2026· 31% of score
Names the show 'Gucci Primavera' and describes the runway looks, including Kate Moss wearing a GG-branded piece referencing Tom Ford-era Gucci, corroborating the collection's date and title.[1]
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