- Start
- Jul 15, 202490% CONFIDENCEfrom the source
Burberry Appoints Joshua Schulman as Chief Executive Officer
- Burberry named Joshua Schulman as Chief Executive Officer, replacing Jonathan Akeroyd, who departed with immediate effect by mutual agreement with the board[1][2]
- Schulman, then 52, had previously run Michael Kors and Coach, brands often cited as models for accessible luxury[2]
- Chairman Gerry Murphy called him 'a proven leader with an outstanding record of building global luxury brands and driving profitable growth'[1]
- Schulman said he was 'deeply honored to join Burberry', calling it 'quintessentially British, equal parts heritage and innovation'[1]
- The appointment came as Burberry faced a sales slump, the end of tax-free shopping for tourists in the UK, and a broader slowdown in luxury spending[2]
References 286% CONFIDENCE
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- [1]90%theimpression.com/burberry-appoints-joshua-schulman-as-ceo-amid-strategic-repositioningtheimpression.com· Posted Sep 25, 2026· Starts Jul 15, 2024 ✓· 50% of score
Fashion press reports Burberry's announcement that Schulman's tenure 'begins July 17' with Jonathan Akeroyd's departure 'immediate' and board-agreed; nssmag.com[2] dates the announcement itself to the same news cycle, and a since-removed MarketBeat article carried the date 2024-07-15 in its own URL.
- [2]82%Burberry lets go its now former CEO with immediate effectnssmag.com· Added Sep 25, 2026· 50% of score
Confirms Schulman, 52, replaced Jonathan Akeroyd 'with immediate effect by mutual agreement with the board of directors', and that his previous roles were at Michael Kors and Coach.[1]
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