- Start
- Jun 19, 202590% CONFIDENCEfrom the source
- End
- Jul 1, 203790% CONFIDENCEfrom the source
Juventus Extend Adidas Technical Partnership to 2037 in EUR 408 Million Deal
- On 19 June 2025 Juventus announced that it had renewed its technical partnership with Adidas for ten years, extending the collaboration that began in 2015-16[1]
- The current contract, valid to 30 June 2027, is unchanged; the new agreement runs from the 2027-28 season to 2036-37 inclusive, with Adidas the technical partner of all Juventus teams[2]
- The club published the money: a fixed consideration of EUR 408 million over the term, excluding extra royalties above sales thresholds and variable components tied to results; it estimated the total annual amount to be in the range of the current contract[2][3]
- Juventus CEO Maurizio Scanavino said the renewal 'testifies to the synergy between these two great companies'; Sam Handy, general manager of Adidas Football, noted 28 trophies across the men's and women's teams since 2015[1]
- It followed the club's announcement a month earlier that Jeep would pay 69 million euros to become main shirt sponsor until June 2028; Adidas also kits Manchester United (to 2035), Real Madrid and Bayern Munich[3]
References 487% CONFIDENCEOverall confidence: 87%How well the pin's source and references back up its dates.Weighted average of how firmly 4 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better
The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.
- [1]90%juventus.com/en/news/articles/juventus-and-adidas-together-until-2037juventus.com· Posted Oct 3, 2026· Starts Jun 19, 2025 ✓· Ends Jul 1, 2037 ✓· 67% of score
Juventus's own article is dated 19 June 2025 ('Juventus and adidas have officially renewed their partnership'); Teleborsa's[2] report of the statement is stamped 19 giugno 2025 - 12.49 CEST, taken as the release time; the PDF notice extends the technical partnership 'until 30 June 2037' (new term 2027/28 to 2036/37), so the period end is 1 July 2037 (exclusive).
- [2]85%Juventus e Adidas prolungano partnership tecnica fino a giugno 2037teleborsa.it· Published Jun 19, 2025· 11% of score
Teleborsa, 19 June 2025 12:49: the club's notice - new ten-year contract from 2027/28 to 2036/37 inclusive, fixed consideration of 408 million euros excluding royalties above sales thresholds and variable sporting components; the annual total is estimated to be in the range of the current contract.
- [3]82%Juventus and Adidas extend partnership to 2037 worth $468 million (Reuters)flashscore.com· Published Jun 19, 2025· 11% of score
Reuters via Flashscore: extended until June 2037 in a deal worth 408 million euros ($468 million) over a decade, the club said in a statement; the 2027 contract is unchanged; Adidas also has Manchester United to 2035; Jeep shirt deal of 69 million euros to June 2028.
- [4]72%Juventus Extends Adidas Kit Deal Until 2037footyheadlines.com· Published Jun 19, 2025· 11% of score
Footy Headlines, 19 Jun 2025: ten-year extension to at least 2037, taking a partnership begun in 2015-16 to at least 22 years.
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