Pins matching tag:Sponsorship

Tiger Woods announced on 8 January 2024 that his partnership with Nike, begun when he turned professional in 1996, was ending after 27 years; his Nike contracts were reported at $40 million over five years at the start and about $200 million over ten for the last one.

adidas announced on 26 February 2024 a long-term partnership with 16-year-old Barcelona forward Lamine Yamal, who becomes the only player besides Lionel Messi to wear Messi's 'Spark Gen10s' X Crazyfast boots; length and value were not disclosed.

The German football federation (DFB) announced on 21 March 2024 that Nike will equip all its national teams from 2027 to 2034, ending a partnership with Adidas of more than seven decades; the DFB said Nike made by far the best financial offer.

The French Football Federation announced on 30 April 2024 that Nike will keep supplying all French national teams for the 2026-27 to 2033-34 seasons, after a tender; financial terms were not published.

Argentina's football association (AFA) and Adidas announced on 25 June 2024 an extension of their kit partnership until 2038, covering the men's, women's and youth teams and the 2026, 2030, 2034 and 2038 World Cups; financial terms were not disclosed.

Duke's Cooper Flagg, the No. 1 prospect for the 2025 NBA draft, signed a significant New Balance endorsement deal on 26 August 2024, choosing the Boston brand with a factory near his Maine home; the length and value were not reported.

Nike, the NBA and the WNBA announced on 21 October 2024 a 12-year extension making Nike the exclusive on-court uniform and apparel provider for the NBA, WNBA and NBA G League through 2037; financial terms were not disclosed.

FC Barcelona and Nike announced a new multi-year partnership on 9 November 2024, replacing the contract that ran to 2028; media report about EUR 1.7 billion over up to 14 years, to 2038, though the club called the terms confidential.

Swiss sportswear brand On agreed an early renewal to keep equipping Swiss Olympic teams at the Summer Olympic Games until at least 2034, extending a partnership that began in 2020; financial terms were not disclosed.

Nike and the NFL announced on 11 December 2024 a 10-year extension keeping Nike the exclusive supplier of uniforms and sideline, practice and base-layer apparel for all 32 teams through 2038; the league had opened bidding to rivals, and terms were not disclosed.

ESPN reported on 17 December 2024 that three-time WNBA MVP A'ja Wilson is signing a six-year Nike extension, one of the richest shoe deals for a women's basketball player; terms were not disclosed.

Liverpool announced on 10 March 2025 a new multi-year deal making Adidas its kit partner from 1 August 2025, ending a five-year Nike spell; the five-year contract is reportedly worth 60 to 70 million pounds a year.

On and the Swiss Ski Federation agreed an early eight-year extension to 2034, with On equipping all eleven Swiss-Ski snow sports and more than 300 squad athletes with off-snow training apparel and shoes; terms were not disclosed.

Juventus announced on 19 June 2025 that Adidas will remain its technical partner for ten more seasons, 2027-28 to 2036-37, for a fixed EUR 408 million excluding royalties and bonuses; the current contract to June 2027 is unchanged.

Manchester City and Puma announced a 10-year extension of their kit partnership on 15 July 2025, taking it to 2035; the deal is reported at about 100 million pounds a year, up to 1 billion pounds in total, a Premier League record.

On became the first private partner of Switzerland's bid for the 2038 Winter Olympics and Paralympics with a financial contribution equal to 10% of the private deficit guarantee, reported by Sportcal as CHF 20 million.

On and the Italian Athletics Federation (FIDAL) unveiled the 'Azzurri' national team kit in a multi-year technical partnership that NSS Sports reports runs from 1 January 2026 to 31 December 2029; money was not disclosed.

Inter Miami CF announced on 24 March 2026 a new five-year partnership with Adidas, extending a relationship from the club's start, with a large Adidas retail presence at Nu Stadium opening on 4 April; financial terms were not disclosed.

Reebok's head of basketball told ESPN on 24 March 2026 that Arkansas freshman Darius Acuff Jr. has a signature shoe, the 'Acuff 1', making him the first NCAA men's player to get one from a major US brand while still in college.

Projected No. 1 pick AJ Dybantsa told ESPN on 29 April 2026 that he is extending the Nike deal he signed in January 2024 into a professional endorsement contract, with a signature logo; terms were not disclosed.

Real Madrid and Adidas announced an eight-year extension of their kit partnership on 10 June 2026, pushing the deal from its 2028 expiry to 2034; the contract is reportedly worth about EUR 120 million a year.

Footwear reporter Nick DePaula reported on 23 June 2026, after the Utah Jazz took Darryn Peterson No. 2 in the NBA draft, that he signed a long-term adidas deal among the five richest rookie shoe contracts in league history; terms were not disclosed.

ESPN reported on 31 July 2026 that Spurs star Victor Wembanyama signed a long-term Nike extension that includes a signature shoe line, and Nike Basketball released a video showing his 'VW' logo above the swoosh; terms were not disclosed.

ESPN reported on 1 October 2026 that Cavaliers star Donovan Mitchell signed a new multiyear contract extension with adidas that will take him through a 10th signature shoe with the brand; terms were not disclosed.