- Start
- Aug 26, 202490% CONFIDENCEfrom the source
Cooper Flagg Signs With New Balance Before His Duke Season
- ESPN's Adrian Wojnarowski reported on 26 August 2024 that Flagg, then 17 and the No. 1 prospect in ESPN's 2025 class, signed a "significant" shoe endorsement deal with New Balance[1]
- Front Office Sports notes the length and dollar amount were not reported, and that Duke is a Nike school so Flagg will likely still wear Nike shoes in Blue Devil games and practices while appearing in New Balance ads[3]
- New Balance has a factory in Skowhegan, Maine, 25 miles from Flagg's childhood home in Newport; he said "The connection with New Balance as a family company and a company with Maine roots means a lot to me"[1]
- ESPN lists Coco Gauff, Tyrese Maxey and Quincy Wilson among New Balance's earlier young signings, and Front Office Sports lists Kawhi Leonard, Zach LaVine, Jamal Murray and Cameron Brink on its basketball roster[1][3]
- Flagg went on to be taken No. 1 overall by the Dallas Mavericks in summer 2025[2]
References 384% CONFIDENCEOverall confidence: 84%How well the pin's source and references back up its dates.Weighted average of how firmly 3 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better
The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.
- [1]90%espn.com/mens-college-basketball/story/_/id/41000405/duke-cooper-flagg-signs-new-balance-shoe-endorsement-dealespn.com· Posted Oct 3, 2026· Starts Aug 26, 2024 ✓· 66% of score
ESPN[2] story stamped "Aug 26, 2024, 09:41 AM ET" (13:41 UTC): "has signed a significant shoe endorsement deal with New Balance".
- [2]70%Arkansas' Acuff scores historic signature shoe deal with Reebok (ESPN)espn.com· Published Mar 24, 2026· 31% of score
ESPN[1] later recaps that Flagg signed with New Balance in August 2024 and became the No. 1 pick of the Dallas Mavericks the following summer.
- [3]85%Cooper Flagg Spurns Nike Ties for New Balance (Front Office Sports)frontofficesports.com· Published Aug 26, 2024· 3% of score
FOS, 26 Aug 2024: the New Balance announcement, undisclosed terms, Duke's Nike contract and a New Balance executive's statement.[1]
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