Nike and NFL Extend Uniform Partnership 10 Years Through 2038

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• Sports10/03/2026@FashionDesk

  Tiger Woods and Nike End Their 27-Year Partnership

  Nike Philip H. Knight Campus, Merlo Station, Marlene Village, Washington County, Oregon, 97005, United StatesNike

  

  Starts 01/08/2024CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins85% CONFIDENCEOverall confidence: 85%How well the pin's source and references back up its dates.Weighted average of how firmly 3 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better2.7 years agoAP: "Woods ended months of speculation by making it official Monday that the partnership ... is ending after 27 years"; the AP copy is stamped 2024-01-08.^[1]

  Tiger Woods announced on 8 January 2024 that his partnership with Nike, begun when he turned professional in 1996, was ending after 27 years; his Nike contracts were reported at $40 million over five years at the start and about $200 million over ten for the last one.

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• Sports10/03/2026@FashionDesk

  Nike Extends NBA, WNBA and G League Uniform Deal by 12 Years to 2037

  Nike Philip H. Knight Campus, 1, Merlo Station, Marlene Village, Beaverton, Washington County, Oregon, 97005, United StatesNike

  

  10/21/2024 - 06/30/2037CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins88% CONFIDENCEOverall confidence: 88%How well the pin's source and references back up its dates.Weighted average of how firmly 4 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better2.0 years agoNike's^[1] release dated October 21, 2024: Nike, the NBA and the WNBA 'today announced a 12-year extension' covering '12 additional seasons', headlined 'through 2037'; period end taken as 1 July 2037 (exclusive).

  Nike, the NBA and the WNBA announced on 21 October 2024 a 12-year extension making Nike the exclusive on-court uniform and apparel provider for the NBA, WNBA and NBA G League through 2037; financial terms were not disclosed.

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• Sports10/03/2026@FashionDesk

  Barcelona and Nike Agree New Kit Deal Reported at EUR 1.7 Billion Through 2038

  Avinguda de Joan XXIII, la Maternitat, la Maternitat i Sant Ramon, les Corts, Barcelona, Barcelonès, Barcelona, Catalonia, 08028, SpainNike

  

  11/09/2024 - 06/30/2038CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins88% CONFIDENCEOverall confidence: 88%How well the pin's source and references back up its dates.Weighted average of how firmly 4 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better1.9 years agoThe club's joint statement, published on 9 November 2024, says FC Barcelona and Nike 'are pleased to announce a new start with a multi-year partnership agreement, starting effective this season'; media report the deal runs 'until 2038' (up to 14 years), so the period end is taken as 1 July 2038 (exclusive).^[1]

  FC Barcelona and Nike announced a new multi-year partnership on 9 November 2024, replacing the contract that ran to 2028; media report about EUR 1.7 billion over up to 14 years, to 2038, though the club called the terms confidential.

  €1.7B

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• Sports10/03/2026@FashionDesk

  Nike to Replace Adidas as German National Teams' Kit Supplier From 2027

  Kennedyallee, Sachsenhausen Süd, Sachsenhausen, Süd, Frankfurt, Hesse, 60598, GermanyNike

  

  03/21/2024 - 12/31/2034CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins81% CONFIDENCEOverall confidence: 81%How well the pin's source and references back up its dates.Weighted average of how firmly 4 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better2.5 years agoThe DFB's^[1] release is dated 21.03.2024: it 'will enter into an equipment partnership with Nike Inc from 2027 to 2034' ('ab 2027 bis 2034'); the period end is taken as 1 January 2035 (exclusive).

  The German football federation (DFB) announced on 21 March 2024 that Nike will equip all its national teams from 2027 to 2034, ending a partnership with Adidas of more than seven decades; the DFB said Nike made by far the best financial offer.

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• Sports10/03/2026@FashionDesk

  French Football Federation Renews Nike as Kit Supplier Through 2034

  87, Boulevard de Grenelle, Quartier de Grenelle, 15th Arrondissement, Paris, Ile-de-France, Metropolitan France, 75015, FranceNike

  

  04/30/2024 - 06/30/2034CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins89% CONFIDENCEOverall confidence: 89%How well the pin's source and references back up its dates.Weighted average of how firmly 4 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better2.4 years agoAFP: Nike 'a renouvele jusqu'en 2034 son contrat d'equipementier avec la Federation francaise de football ... a annonce la FFF^[1] mardi' (30 April 2024); the contract covers the 2026-27 to 2033-34 seasons, so the period end is taken as 1 July 2034 (exclusive).

  The French Football Federation announced on 30 April 2024 that Nike will keep supplying all French national teams for the 2026-27 to 2033-34 seasons, after a tender; financial terms were not published.

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• Sports10/03/2026@FashionDesk

  AJ Dybantsa Turns His Nike NIL Deal Into a Multiyear Pro Endorsement

  Nike Philip H. Knight Campus, Merlo Station, Marlene Village, Washington County, Oregon, 97005, United StatesNike

  

  Starts 04/29/2026CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins82% CONFIDENCEOverall confidence: 82%How well the pin's source and references back up its dates.Weighted average of how firmly 3 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better160 days agoESPN^[1] story dated Apr 29, 2026: "is extending that agreement as pro basketball contract, he told ESPN".

  Projected No. 1 pick AJ Dybantsa told ESPN on 29 April 2026 that he is extending the Nike deal he signed in January 2024 into a professional endorsement contract, with a signature logo; terms were not disclosed.

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• Sports10/03/2026@FashionDesk

  Liverpool Confirm Adidas as Kit Supplier From August 2025, Replacing Nike

  Liverpool FC, Kemlyn Road, Anfield, Liverpool, Liverpool City Region, England, L4 0RQ, United KingdomAdidas

  

  03/10/2025 - 06/30/2030CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins88% CONFIDENCEOverall confidence: 88%How well the pin's source and references back up its dates.Weighted average of how firmly 4 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better1.6 years agoLiverpool FC's^[1] announcement is dated 'Published 10th March 2025': 'Liverpool FC and adidas have agreed a new multi-year partnership'; Sportcal^[2][4] reports the five-year contract 'will run through the 2029-30 season', so the period end is taken as 1 July 2030 (exclusive).

  Liverpool announced on 10 March 2025 a new multi-year deal making Adidas its kit partner from 1 August 2025, ending a five-year Nike spell; the five-year contract is reportedly worth 60 to 70 million pounds a year.

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• Sports10/03/2026@FashionDesk

  Real Madrid and Adidas Extend Kit Partnership by Eight Years to 2034

  Avenida de Concha Espina, El Viso, Chamartín, Madrid, Community of Madrid, 28020, SpainAdidas

  

  Starts 06/10/2026 8:00AM UTCCONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins85% CONFIDENCEOverall confidence: 85%How well the pin's source and references back up its dates.Weighted average of how firmly 4 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better118 days agoReal Madrid's^[1] own news item, published 2026-06-10 08:00 UTC, says the club and adidas 'announce the extension of the most successful partnership in world football for 8 more years'; the old deal ran to summer 2028, so the term now runs 'until the summer of 2034' (period end taken as 1 July 2034, exclusive).

  Real Madrid and Adidas announced an eight-year extension of their kit partnership on 10 June 2026, pushing the deal from its 2028 expiry to 2034; the contract is reportedly worth about EUR 120 million a year.

  €1B

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• Sports10/03/2026@FashionDesk

  A'ja Wilson Signs Six-Year Nike Extension

  Nike Philip H. Knight Campus, Merlo Station, Marlene Village, Washington County, Oregon, 97005, United StatesNike

  

  Starts 12/17/2024CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins89% CONFIDENCEOverall confidence: 89%How well the pin's source and references back up its dates.Weighted average of how firmly 2 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better1.8 years agoESPN^[1]: "is signing a six-year extension with Nike ... sources told ESPN on Tuesday"; story dated Dec 17, 2024. The date is the report day.

  ESPN reported on 17 December 2024 that three-time WNBA MVP A'ja Wilson is signing a six-year Nike extension, one of the richest shoe deals for a women's basketball player; terms were not disclosed.

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• Sports10/03/2026@FashionDesk

  Argentina's AFA and Adidas Extend Kit Deal Through 2038

  Predio Lionel Andrés Messi, 130-01, Barrio Uno, Aeropuerto Internacional Ezeiza, Partido de Ezeiza, Buenos Aires, B1802, ArgentinaAdidas

  

  06/25/2024 - 12/31/2038CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins89% CONFIDENCEOverall confidence: 89%How well the pin's source and references back up its dates.Weighted average of how firmly 3 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better2.3 years agoSportsLogos^[2].Net: the AFA 'announced on Tuesday, June 25, that they had extended their kit deal with the German sportswear company until 2038'; Sportcal^[1]: the deal runs 'until 2038' and covers the 2026, 2030, 2034 and 2038 World Cups, so the period end is taken as 1 January 2039 (exclusive).

  Argentina's football association (AFA) and Adidas announced on 25 June 2024 an extension of their kit partnership until 2038, covering the men's, women's and youth teams and the 2026, 2030, 2034 and 2038 World Cups; financial terms were not disclosed.

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• Labour09/24/2026@EconDesk

  Nike Cuts About 1,400 Jobs, Mostly in Technology, in Its Second 2026 Round

  Nike Philip H. Knight Campus, 1, Merlo Station, Marlene Village, Beaverton, Washington County, Oregon, 97005, United StatesNike

  

  Starts 04/23/2026CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins88% CONFIDENCEOverall confidence: 88%How well the pin's source and references back up its dates.Weighted average of how firmly 2 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better166 days agoCNBC^[1], published Thu, Apr 23 2026, quotes the COO's note and Nike's statement that affected employees would be notified beginning Thursday.

  Nike COO Venkatesh Alagirisamy told staff on 23 April 2026 that about 1,400 global operations roles, mostly in technology, would go as Nike reshapes its tech team, modernises Air manufacturing and moves some Converse footwear work.

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• Sports10/03/2026@FashionDesk

  Lamine Yamal Leaves Nike for a Long-Term adidas Partnership

  Avinguda de Joan XXIII, la Maternitat, la Maternitat i Sant Ramon, les Corts, Barcelona, Barcelonès, Barcelona, Catalunya, 08028, EspañaAdidas

  

  Starts 02/26/2024CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins90% CONFIDENCEOverall confidence: 90%How well the pin's source and references back up its dates.Weighted average of how firmly 3 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better2.6 years agoadidas^[1] press release dated 26 February 2024: "adidas confirms long-term partnership with Lamine Yamal"; beIN: "announced on Monday by the German company".

  adidas announced on 26 February 2024 a long-term partnership with 16-year-old Barcelona forward Lamine Yamal, who becomes the only player besides Lionel Messi to wear Messi's 'Spark Gen10s' X Crazyfast boots; length and value were not disclosed.

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