- Start
- Mar 10, 202590% CONFIDENCEfrom the source
- End
- Jun 30, 203090% CONFIDENCEfrom the source
Liverpool Confirm Adidas as Kit Supplier From August 2025, Replacing Nike
- On 10 March 2025 Liverpool FC announced a new multi-year partnership making adidas its official kit partner from 1 August 2025, supplying match kit, training kit and culture wear to the men's, women's and Academy teams and LFC Foundation staff[1]
- It is Liverpool's third spell in the three stripes, after 1985 to 1996 and 2006 to 2012, and ends five years with Nike; the club thanked Nike for its support[1]
- Sportcal reports a five-year contract through the 2029-30 season, won in a tender against Nike and Puma and worth between 60 million and 70 million pounds a year; neither side published the figure[2]
- Nike's deal paid a basic 30 million pounds a year, which with a 20% royalty and bonuses came closer to 60 million; the new deal is also reported to carry performance incentives[2]
- The agreement was first reported on 23 October 2024, when Sportcal said Adidas would take over from the 2025-26 season at over 60 million pounds a year[4]
- Liverpool was expected to keep wearing Nike in pre-season because the Adidas contract starts only on 1 August 2025[2]
References 488% CONFIDENCEOverall confidence: 88%How well the pin's source and references back up its dates.Weighted average of how firmly 4 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better
The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.
- [1]90%liverpoolfc.com/news/lfc-and-adidas-reunite-new-multi-year-partnershipliverpoolfc.com· Posted Oct 3, 2026· Starts Mar 10, 2025 ✓· Ends Jun 30, 2030 ✓· 78% of score
Liverpool FC's announcement is dated 'Published 10th March 2025': 'Liverpool FC and adidas have agreed a new multi-year partnership'; Sportcal[2][4] reports the five-year contract 'will run through the 2029-30 season', so the period end is taken as 1 July 2030 (exclusive).
- [2]85%Liverpool confirms Adidas kit deal to end Nike tiessportcal.com· Published Mar 10, 2025· 9% of score
Sportcal[4]: Adidas won a five-year contract from 1 August after a tender against Nike and Puma, running through 2029-30, reportedly 60-70 million pounds a year against a basic 30 million under Nike (closer to 60 million with royalties and bonuses).
- [3]75%Liverpool confirm return to adidas with multi-year kit deal90min.com· Published Mar 10, 2025· 9% of score
90min's report of the club's confirmation of a kit manufacturing agreement with adidas, published 10 Mar 2025.
- [4]80%Liverpool set to replace Nike with 60m pound Adidas dealsportcal.com· Published Oct 23, 2024· 5% of score
Sportcal[2], 23 Oct 2024: the first report of an agreement, over 60 million pounds a year for five years from 2025-26, not yet confirmed by either party.
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