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Nike's first-quarter revenue rose 1% to $11.7 billion against its own forecast of a mid-single-digit fall, but it raised its fiscal 2026 tariff estimate to $1.5 billion and guided holiday-quarter sales lower.

Elliott Hill renamed Nike's roughly 400-acre Beaverton headquarters the Philip H. Knight Campus in honour of the co-founder, announcing it in an all-staff email on his first anniversary as chief executive.

Nike showed Project Amplify, a motorised ankle cuff and carbon-plated shoe built with robotics firm Dephy that it calls the world's first powered footwear system, meant to help everyday runners at 10-12 minute miles go farther with less effort.

Nike merged the Innovation, Design and Product teams of Nike, Jordan Brand and Converse into a single creation organisation under Phil McCartney, unveiling the Nike Mind, Project Amplify, Aero-FIT and Therma-FIT Air Milano platforms alongside it.

Nike's board declared a quarterly dividend of $0.41 per share, up 3% from $0.40, payable on 2 January 2026 to holders of record on 1 December 2025, the 24th straight year Nike raised its dividend.

Elliott Hill named supply-chain chief Venkatesh Alagirisamy EVP and chief operating officer over technology and operations, eliminated the chief commercial and chief technology officer roles, and put Nike's four geography leaders on the senior leadership team.

Nike's second-quarter revenue edged up 1% to $12.4 billion on North American wholesale growth, but Greater China sales fell 17%, tariffs cut gross margin by 3 points and the shares fell more than 10% the next morning.

Apple chief executive Tim Cook, Nike's lead independent director, bought 50,000 Nike Class B shares at a weighted average $58.97 on 22 December 2025, days after Nike's second-quarter report sent the shares down, taking his holding to 105,480 shares.

Elliott Hill moved APLA chief Cathy Sparks to lead Greater China as Angela Dong leaves, named César Garcia to succeed retiring Carl Grebert in EMEA, and made Crissy Campbell interim head of APLA.

The WorldLeaks extortion gang listed Nike on its leak site on 22 January 2026 and then dumped about 1.4TB of what it said were 188,347 internal Nike design and manufacturing files; Nike said only that it was investigating a potential cybersecurity incident.

NikeSKIMS' Spring '26 line, fronted by Blackpink's LISA and adding its first head-to-toe look with the Rift Satin shoe, went on sale across North America, Europe and the Middle East, the brand's first move beyond North America.

Nike began sending breach notices on 25 February 2026 about an intrusion, found on 21 January, into a portal hosted by a third-party service provider that exposed customers' contact, order and payment card information; Nike says no full card details or account credentials were taken.

Nike revealed its national-team kits for the 2026 FIFA World Cup, starting with the USA, Canada and Brazil, built from its new Aero-FIT knit that moves more than twice the air of its old fabrics and made entirely from textile waste.

Nike's third-quarter revenue was flat at $11.3 billion and tariffs cut gross margin to 40.2%, but it guided fourth-quarter sales down 2% to 4% with Greater China down about 20%, sending the shares lower after hours.

Nike lead director Tim Cook bought another 25,000 Nike shares at about $42.43 on 10 April 2026, and CEO Elliott Hill and directors Robert Swan and John Rogers Jr. also bought that week, after the third-quarter outlook sent the stock sharply lower.

Nike COO Venkatesh Alagirisamy told staff on 23 April 2026 that about 1,400 global operations roles, mostly in technology, would go as Nike reshapes its tech team, modernises Air manufacturing and moves some Converse footwear work.

Nike hired Pfizer finance chief David Denton as EVP and chief financial officer from 17 August 2026, replacing Matt Friend, and warned in the same release that fourth-quarter results would include an unplanned benefit from tariff refunds.

Nike's fourth-quarter gross margin jumped to 49.2% and EPS to $0.72 on the expected recovery of $986 million of IEEPA tariffs struck down by the Supreme Court, while revenue slipped 1% to $11.0 billion and Greater China fell 12%.

Nike signed a multi-year deal to become the exclusive sports sponsor and supplier of Chivas de Guadalajara, outfitting its men's and women's teams, academy and esports side from the Apertura 2026.

Former Pfizer CFO David Denton became Nike's EVP and chief financial officer on 17 August 2026, with Matt Friend moving to an advisory role until he left on 4 September, when Denton also became interim corporate controller.

Elliott Hill named Jane Ewing, interim CEO of Sam's Club China after almost 14 years at Walmart, as Nike's EVP and Chief Commercial Officer from 7 September 2026, over global sales and Nike Direct, reviving a role Nike scrapped nine months earlier.

Jordan Brand's 41st Air Jordan game shoe, with a nano print mesh upper, ZoomX midsole and a new Air Zoom heel unit, launched first as a limited 'Ruby' release in China.

At Nike's virtual 2026 annual meeting the advisory vote on executive pay passed 736,936,017 to 349,508,277, director Thasunda Duckett drew 310,517,784 withheld votes, and John Rogers Jr. left the board, which shrank to 11.

Nike expanded its board to 12 and appointed Alexandre Arnault, 34, deputy chief executive of LVMH's Moët Hennessy and a former Tiffany and RIMOWA executive, as a director effective immediately.

The orca-inspired Kobe 3 from 2008 returns in Protro form on SNKRS at $210, with a black upper, a white heel-wrapping Swoosh and Cushlon 3.0 underfoot.

Jordan Brand and Howard University team up again on a satin-and-suede Air Jordan 1 Low OG in the HBCU's College Navy and University Red, with the Bison on the heel, for $155.

Nike releases its first-quarter fiscal 2027 results after the market close on Thursday 1 October 2026, at about 1:15 pm Pacific, with a conference call at 2:00 pm Pacific.

The first Kobe 10 colourway from 2015, named for Kobe's pre-dawn workouts, returns as a $200 Protro with Cushlon 3.0 and a full-length Zoom Strobel.

After its China debut, Jordan Brand's 41st game shoe is reported to reach Nike worldwide in the 'Ruby' launch colourway for $205.

Nike's marathon racer returns 5 percent lighter with 10 percent more energy return, ZoomX LT foam and a carbon-fiber Flyplate, reaching nike.com and retailers broadly at $280.

LeBron James's 24th signature shoe arrives in an almost all Tour Yellow colourway named for his 2002 'The Chosen One' Sports Illustrated cover, reported for $200.

The holiday Air Jordan 11 brings back the 'Space Jam' for the fourth time, with a No. 23 heel and Varsity Royal Jumpman, reported at $235 for December 12.