- Start
- Oct 1, 202675% CONFIDENCEfrom the source
Rafael Oliveira Takes Over as Heineken CEO
- Heineken's shareholders approved Rafael (Rafa) Oliveira's appointment to the Executive Board at an extraordinary general meeting on 5 August 2026[1]
- He becomes chair of the Executive Board and CEO for four years with effect from 1 October 2026[1]
- Oliveira had been CEO of JDE Peet's since 2024 and earlier spent a decade at Kraft Heinz, rising to President International Markets over a portfolio of more than $7 billion[3]
- The supervisory board, chaired by Peter Wennink, described him as an external leader who would accelerate the EverGreen 2030 strategy; he succeeds Dolf van den Brink, who left on 31 May 2026[3]
- Until he starts, CFO Harold van den Broek is the Executive Board's only member[2]
References 378% CONFIDENCE
The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.
- [1]75%theheinekencompany.com/newsroom/heineken-nv-general-meeting-approves-appointment-of-rafael-oliveira-as-member-of-the-executive-boardtheheinekencompany.com· Posted Sep 27, 2026· Starts Oct 1, 2026 ✓· 37% of score
Heineken's release says 'Rafa will become Chair of the Executive Board and Chief Executive Officer for a period of four years, with effect from 1 October 2026'.
- [2]75%Executive board - Heineken N.V.theheinekencompany.com· Added Sep 27, 2026· 37% of score
Heineken's governance page says the Executive Board 'temporarily consists of one member: Harold van den Broek (Chief Financial Officer)' until the new CEO joins.[1]
- [3]88%Heineken N.V. announces nomination of Rafael Oliveira as Chief Executive Officertheheinekencompany.com· Published Jun 23, 2026· 26% of score
The 23 June 2026 nomination: Oliveira to be appointed for four years 'effective 1 October 2026' at an EGM on 5 August; CEO of JDE Peet's since 2024 and previously a decade at Kraft Heinz, rising to President International Markets.[1]
Suggest a correction
Something missing or wrong? Say it in your own words: a link that backs this pin up, a different start or end date and why, or a fact it lacks or gets wrong. The AI checks it against this pin's sources, searches for better ones, and adds any page that backs you up. The pin's own sources still count most.
