The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.
Estimated: Alcohol Change[2] UK runs the challenge every January from 1 January ('people starting the challenge on 1 January 2026'), and 'The Dry January challenge started in 2013'; the 2027 edition is not yet announced.
The challenge started in 2013 with 4,000 people and had over 200,000 taking part in 2025; a YouGov survey in 2017 found over 4 million Britons planned to give up alcohol in January.[1]
Something missing or wrong? Say it in your own words: a link that backs this pin up, a different start or end date and why, or a fact it lacks or gets wrong. The AI checks it against this pin's sources, searches for better ones, and adds any page that backs you up. The pin's own sources still count most. A picture that shows something else, or shows it badly, is looked at too, and moved down or replaced.