Dundee Road, Slough Trading Estate, Cippenham, Chalvey, Slough, England, SL1 4LG, United Kingdom
Mars, Incorporated
ESTIMATEDDate confidence: ESTIMATEDA target, not a fixed dateHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all ESTIMATED pins63% CONFIDENCEOverall confidence: 63%How well the pin's source and references back up its dates.Weighted average of how firmly 4 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins from 50% to 74% confidence
Marketing Week[1], 25 Sep 1997: 'Last week it launched Celebrations' - so the launch fell in the week of 15-21 September 1997; 15 September is the anchor for that week, the exact day is not stated.Mars launched Celebrations, a box of miniature versions of its countline brands, in Britain in the week before 25 September 1997, aiming for every adult to have seen the logo by Christmas.
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