Mondelez, Bournville Lane, Bournville, Stirchley, Birmingham, West Midlands, England, B30 2LU, United Kingdom
Mondelez International
ESTIMATEDDate confidence: ESTIMATEDA target, not a fixed dateHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all ESTIMATED pins55% CONFIDENCEOverall confidence: 55%How well the pin's source and references back up its dates.Weighted average of how firmly 4 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins from 50% to 74% confidence
Wikipedia[1] (citing Campaign, 23 September 1999) says Cadbury's Miniature Heroes were introduced in Britain in September 1999; no day is stated, so 1 September is a month anchor.Cadbury introduced its Miniature Heroes tub of mini Dairy Milk, Wispa, Twirl, Crunchie and other bars in Britain in September 1999; no launch price is published.
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