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Thailand's amended Alcoholic Beverage Control Act takes effect, making customers who drink in shops and restaurants between midnight and 11am or 2pm and 5pm liable to fines of up to 10,000 baht and banning celebrity and influencer alcohol marketing.

Shops and bars in Thailand may sell alcohol through the afternoon for the first time since 1972, under a Royal Gazette notice that scraps the 2pm-5pm ban for a 180-day trial and gives pub customers until 1am to finish drinks.

A Royal Gazette notice from Thailand's Alcoholic Beverage Control Committee sets alcohol sales hours at 11am to midnight nationwide, making the trial end of the 2pm-5pm afternoon ban permanent, with exemptions for airports, hotels and entertainment venues.