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Starbucks' $29.95 teddy-bear-shaped glass Bearista Cold Cup went on sale with the 2025 holiday menu on 6 November and sold out within hours, with customers queuing before dawn and resale prices climbing to $300 or more.

Starbucks' red holiday cups, holiday drinks and seasonal drinkware are expected back in US coffeehouses on Thursday 5 November 2026, the first Thursday of November as in 2024 and 2025, a year after the Bearista cup sold out within hours.

Starbucks' Red Cup Day, when any handcrafted holiday drink comes with a free limited-edition reusable red cup while supplies last, is expected on Thursday 12 November 2026, a week after the holiday launch as in past years.