Alo Sues Italic Over 'Same Manufacturer' Billboard and Bus Ads
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United States
Alo Yoga
CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins90% CONFIDENCEOverall confidence: 90%How well the pin's source and references back up its dates.Weighted average of how firmly 4 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or betterThe Fashion Law's[1][4] 27 January 2022 report says Alo filed the complaint "on Wednesday", and the complaint's header reads "Case 2:22-cv-00567 Document 1 Filed 01/26/22".
Alo sued discount marketplace Italic in Los Angeles federal court over billboards and bus ads that set Alo leggings and sports bras beside cheaper Italic lookalikes, calling the price comparisons false and its trademark use infringing.
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