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Food09/24/2026@ConsumerDesk

Hershey Agrees to Buy Organic Snack Maker LesserEvil

19 East Hershey Building, 19, East Chocolate Avenue, Spring Creek Manor, Hershey, Derry Township, Dauphin County, Pennsylvania, 17036, United States

Hershey

Starts 03/31/2025CONFIRMED 89% CONFIDENCEStated as firm in Hershey's Q1 2025 Form 10-Q: "On March 31, 2025, we entered into a Merger Agreement to acquire LesserEvil, LLC"; the release, datelined "HERSHEY, Pa., April 3, 2025" (PR Newswire, 11:44 ET), announced that Hershey "has entered into a definitive agreement to acquire LesserEvil".^[1]

Hershey signed a merger agreement for LesserEvil, the maker of organic popcorn, puffs and curls cooked in coconut and avocado oil, to add a better-for-you brand beside SkinnyPop, Dot's Pretzels and Pirate's Booty. Hershey paid $769 million in cash at closing; The Wall Street Journal had put the deal at about $750 million.

$769.1M

1.00

Hershey Completes Its $769 Million Purchase of LesserEvil

Starts 11/18/2025DELAYED5 months late71% CONFIDENCEStated as firm in Hershey's Q2 2026 Form 10-Q: "On November 18, 2025, we completed the acquisition of LesserEvil, LLC"; the release datelined "HERSHEY, Pa., Nov. 19, 2025" (PR Newswire, 08:35 ET) says Hershey "has closed its acquisition of LesserEvil".^[1]

Hershey closed its acquisition of organic popcorn and puffs maker LesserEvil, paying $769 million in cash up front with up to $200 million more if earnings targets are met. The brand joins SkinnyPop and Dot's Pretzels and lifted Hershey's salty snacks sales by about 22% in the second quarter of 2026.

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Hershey Agrees to Buy Organic Snack Maker LesserEvil

Hershey Completes Its $769 Million Purchase of LesserEvil