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Ferrero's[2] Italian history page: "Il 14 maggio 1946 nasce ufficialmente l'industria Ferrero"; La Stampa[3] gives the same day for the firm's registration.
Ferrero's[1] own history: from 1946 brothers Pietro and Giovanni Ferrero worked together in the family's small pastry shop in Alba.
Says the sole proprietorship P. Ferrero[1][2], seated in Alba, was entered at the Cuneo provincial Industry and Commerce office on 14 May 1946; Giovanni Ferrero marked the 70th anniversary with a letter to 34,000 staff.
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