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Lululemon's[3][4] recap says 'From March 1 to March 15, 2026, lululemon made its debut as the Official Outfitter of the BNP Paribas Open[2]'.
The tournament's partner page naming Lululemon[1][3][4] its official apparel and footwear outfitter, with co-branded product, a Tennis Paradise shop takeover and a fan space.
The 3 Mar 2026 release: the new ShowZero sweat-concealing yarn, developed with Frances Tiafoe, debuts in his custom Burgundy Bay kit at the BNP Paribas Open[2].
The 6 Nov 2025 announcement of the multi-year deal: outfitting more than 2,000 volunteers, officials and ball crew each spring, co-branded merchandise, and 'lululemon[1][3] day' on Sunday 8 March.
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