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The press release is dated 18 Nov 2025 and says Lululemon[3] 'Today ... revealed its new athlete kit'; the COC's reveal article went up at 16:10 UTC that day.
The Canadian Olympic Committee's reveal article, published 16:10 UTC on 18 Nov 2025, describing the pieces built for events across eight Italian cities and towns.
Says Crosby's ambassador role 'was revealed today in tandem with the launch of the Team Canada x lululemon[1] Milano Cortina 2026 Athlete Kit' and the 'Cut from the Cold' campaign.
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