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The 27 Oct 2025 announcement says 'Beginning October 28, fans can shop the new collection on NFLShop.com, Fanatics.com, and team retail locations'.
The league's own release (New York & Vancouver, 27 Oct 2025): collection launches 28 October for all 32 teams, first officially licensed Lululemon[1] product for the NFL, 'Welcome to the Fam Club' campaign.
Confirms the 28 October release and notes it is Lululemon's[1] second Fanatics tie-up after the 2024 NHL collection.
Says the collection 'officially launches Oct. 28' across NFLShop.com, Fanatics.com, team stores and international NFL[2] Shop sites.
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