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- Apr 28, 202690% CONFIDENCEfrom the source
Adobe Completes Its Semrush Acquisition
- Adobe announced on 28 April 2026 that it had completed its acquisition of Semrush Holdings, a leading brand visibility platform, about five months after the deal was announced[1]
- Semrush adds search engine optimization (SEO), generative engine optimization (GEO) and agentic search optimization (ASO) to Adobe CX Enterprise, a new end-to-end agentic AI system spanning content supply chain, customer engagement and brand visibility[1]
- Adobe data showed AI traffic to US retail sites up 269% year over year in March 2026, while businesses still have gaps in AI-led brand visibility[1]
- Semrush CEO Bill Wagner said that by joining Adobe the company sees a chance to build the definitive platform for brand visibility in an AI-driven world after more than 17 years of helping marketers[1]
- Adobe's Q2 FY2026 results reported total ARR of US$27.10 billion including about US$480 million from Semrush, and about US$40 million of Semrush subscription revenue in the quarter[2]
References 582% CONFIDENCEOverall confidence: 82%How well the pin's source and references back up its dates.Weighted average of how firmly 5 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better
The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.
- [1]90%news.adobe.com/news/2026/04/adobe-completes-semrush-acquisitionnews.adobe.com· Posted Oct 4, 2026· Starts Apr 28, 2026 ✓· 33% of score
Adobe's[5] newsroom release is dated Tuesday, April 28, 2026 ('SAN JOSE, Calif. - April 28, 2026 ... announced the completion of its acquisition of Semrush Holdings'); Pulse 2[4].0 carries Apr 28, 2026.
- [2]85%Adobe Reports Record Q2 Results - Nasdaq (Business Wire)nasdaq.com· Published Jun 11, 2026· 21% of score
Q2 FY2026 results showing the Semrush contribution to ARR and subscription revenue.[1]
- [3]70%The Daily Marketing Brief - AI, Tech & News for Fast Moving Marketers: Adobe absorbs Semrush, Google retires Dynamic Search Ads for AI Max, Shopify's Agentic Storefronts ship into ChatGPT, Perplexity and Copilot, and the Pentagon picks OpenAI, Microsoft, Google, AWS and Nvidia over Anthropicpodcasts.apple.com· Published May 3, 2026· 18% of score
The Daily Marketing Brief - AI, Tech & News for Fast Moving Marketers's episode "Adobe[1][5] absorbs Semrush, Google retires Dynamic Search Ads for AI Max, Shopify's Agentic Storefronts ship into ChatGPT, Perplexity and Copilot, and the Pentagon picks OpenAI, Microsoft, Google, AWS and Nvidia over Anthropic" (2026-05-03) says: "on whose AI earnings are actually real. So to kick off, Adobe completes its 1.9 billion SEMrush acquisition. So what happened? Adobe announced on 28th of April that it had completed the acquisition of SEMrush holdings for $12 a share, an all-cash deal worth roughly $1.9 billion in equity value. Deal"
- [4]72%Adobe Completes Acquisition Of Semrush, Expanding Brand Visibility And AI Search Capabilities - Pulse 2.0pulse2.com· Published Apr 28, 2026· 18% of score
Trade write-up of the 28 April 2026 completion.[1]
- [5]88%Adobe to Acquire Semrush - Adobe Newsroom (19 Nov 2025)news.adobe.com· Published Nov 19, 2025· 10% of score
Adobe[1] release announcing the deal that this pin closes out.
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