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- Mar 26, 202290% CONFIDENCEfrom the source · possible Mar 24 – 26, 2022
Omega x Swatch MoonSwatch Goes on Sale to Huge Queues Worldwide
- Omega and Swatch unveiled the MoonSwatch early on 24 March 2022 after more than a week of speculation, and it went on sale on 26 March 2022 in select Swatch stores around the world, with no online sales at first[2][4][5]
- The collection has 11 models named after planetary bodies, from pink Venus to red Mars and deep blue Neptune, all in Swatch's Bioceramic, a mix of ceramic and castor-oil-derived bioplastic, with a quartz movement and a flight-style Velcro strap[2][4]
- The watches were priced at US$260, a fraction of the cost of an Omega Speedmaster; the idea was sown nine months earlier in Biel by Swatch Group's Nick Hayek, Omega's Raynald Aeschlimann and their design chiefs[4][5]
- Long queues formed in New York, London, Paris, Tokyo, Zurich and other cities; one Fifth Avenue store reportedly held only 150 units, and stores limited each customer to one watch, down from two[1][2]
- Swatch Group CEO Nick Hayek later said the release lifted sales of the original Omega Speedmaster by roughly 50 per cent[2]
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References 578% CONFIDENCEOverall confidence: 78%How well the pin's source and references back up its dates.Weighted average of how firmly 5 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better
The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.
- [1]90%hodinkee.com/articles/moonswatch-madness-huge-lines-form-around-the-world-on-omega-x-swatch-launch-dayhodinkee.com· Posted Oct 5, 2026· Starts Mar 26, 2022 ✓· 33% of score
Hodinkee's[5] launch-day report is headlined "Huge Lines Form Around The World On Omega x Swatch Launch Day" and its earlier preview says the watches go on sale "beginning March 26"; Wikipedia[2][3] gives the release date of the first 11 models as 26 March 2022.
- [2]75%MoonSwatch - Wikipediaen.wikipedia.org· Added Oct 5, 2026· Starts Mar 26, 2022· 33% of score
First 11 models released on 26 March 2022; queues in several countries; Speedmaster sales up roughly 50 per cent per Nick Hayek.[1]
- [3]70%Swatch - Wikipediaen.wikipedia.org· Added Oct 5, 2026· 33% of score
Swatch is a Swiss watch brand headquartered in Biel/Bienne.[1]
- [4]82%Omega and Swatch unveil the MoonSwatch - The Straits Timesstraitstimes.com· Published Mar 24, 2022· Starts Mar 24, 2022· 0% of score
Unveiled early on March 24, 11 models, Bioceramic, idea born nine months earlier in Biel.[1]
- [5]85%We're Ready To Talk About The Omega x Swatch MoonSwatch - Hodinkeehodinkee.com· Published Mar 23, 2022· Starts Mar 26, 2022· 0% of score
Priced at $260, sold only in select Swatch stores from March 26.[1]
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