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The French National Assembly unanimously adopted, in first reading, a bill to curb "ultra-fast fashion" on 14 March 2024. The bill bans advertising for the cheapest, most disposable garments and creates a bonus-malus system funding penalties on the least sustainable clothing sellers.

France's Senate cast the final vote on 29 June 2026 to definitively adopt the anti-fast-fashion law targeting Shein and Temu, after the National Assembly's own final vote on 24 June and a joint committee compromise reached on 17 June. The law introduces a rising eco-penalty on ultra-fast-fashion garments, from €5 today to €10 by 2030, capped at 50% of the pre-tax price.