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Alo Yoga took about 14,000 sq ft at 96 Spring Street, on the corner of Mercer Street in Soho, with 11,000 sq ft of selling space over two floors.

A two-story Alo sanctuary at Spring and Mercer Streets with an organic café, a yoga studio and a community space; Alo called it its biggest location yet.

Vuori opened its first East Coast flagship at 106 Spring Street in SoHo, a roughly 5,000 sq ft store in a historic cast-iron building that was then its largest location.

Lululemon's new two-floor SoHo flagship at 524 Broadway, one of its largest stores, launched the store design meant to be the template for its future stores and remodels.

Nike shut its decade-old SoHo flagship at 529 Broadway after IKEA owner Ingka Investments bought the building, ending a ten-year run in the roughly 55,000-square-foot property.

Three months after leaving 529 Broadway, Nike opened a smaller street-level SoHo store a few blocks north at 611 Broadway, pitched as the first of its 'hyperlocal sport worlds'.

The 2026 Grammy U Conference in New York ran three days for the first time, headlined by WILLOW with Jacob Collier and Natasha Bedingfield, Towa Bird and Abigail Morris, and a Mariah the Scientist showcase.

Target's limited-time designer collaboration with New York designer Rosie Assoulin - dresses, sets, bags, sandals and her first home line, mostly under $50 - went on sale on 25 July 2026 with a launch event at Target SoHo.

Denim Tears releases the first of five drops of its Fall/Winter 2026 collection with the André Leon Talley Estate, the estate's first authorised apparel collaboration, across 153 pieces.

Kith and BMW's fourth collection, built around Inka Orange, brings an AVIREX leather jacket, leather travel goods, BMW X5 floor mats and a 1:18 die-cast 1972 BMW 3.0 CSi.

Supreme opens its Fall/Winter 2026 season in its stores and online, a range of more than 30 collaborations led by outerwear from Jeff Hamilton, Schott, Vanson and GORE-TEX.

Kith's Fall 2026 collection arrives with its first capsule with Japanese label Needles and a 30-team NFL sueded velour shirt capsule, alongside garment-washed outerwear and vintage leather jackets.

Supreme releases a Fall 2026 collection with photographer Larry Clark that uses pictures from his 1971 book Tulsa and new photographs made for Supreme, across a varsity jacket, tees, a skateboard and a zine.

Kith marks 30 years since the Yankees' 1996 World Series win with apparel, collectibles and home goods, including a $1,250 leather Ames jacket and Derek Jeter tribute pieces, sold only in New York stores and online.

Supreme releases a Fall 2026 collection made by Japanese label A.PRESSE in Japan, Portugal and the USA: calfskin and cowhide leather jackets, a hand-painted camo M-65 and cargo pant, and a sterling silver key chain.

Aimé Leon Dore and The North Face release their second collection, 30 pieces led by a GORE-TEX Mountain Jacket 2000, a reversible Pertex Nuptse and the late-1990s Heli Vest.

Denim Tears and COMME des GARÇONS Parfums release Tears, a $180 musk floral eau de parfum built around the smell of cotton fields in rural Georgia after rain.

Gap and Paris label A.P.C.'s 37-piece fall collaboration - Japanese denim, sailor stripes, cashmere and an arch-logo hoodie, $28 to $328 - went on sale at 9 a.m. ET on 18 September 2026.

For one week Nike SoHo gathers Nike Trade-In, repair, footwear cleaning, Creative Repair, a 500-piece vintage running collection and recycling in one in-store experience.

Supreme and Nike release a Fall 2026 apparel collection led by a reversible nylon and faux fur parka, with a nylon hooded jacket, football jersey, fleece and a trooper hat, priced $40 to $428.

Kith and Assouline publish Kith: The Footwear Archive, a 444-page catalogue of more than 1,800 collaborative shoes and prototypes from Ronnie Fieg's archive, on the day Kith turns 15.