Pirelli Launches the P Zero, Its First Ultra-High-Performance Tire
ESTIMATED65% CONFIDENCEPirelli's[2] own 40th-anniversary article says "The first appearance of the P Zero brand dates back to 1985, with the debut on the Lancia Delta S4 Stradale" - a year rather than a day.
Pirelli introduced the P Zero on the Lancia Delta S4 Stradale, the tire that gave rise to the Ultra High Performance category; the first generation followed in 1987 to equip the Ferrari F40. It launched the company's 'Perfect Fit' strategy of bespoke tires for premium automakers.
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