Indian Wells Tennis Garden, 78-200, Miles Avenue, Indian Wells, Riverside County, California, 92210, United States
Lululemon
CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins86% CONFIDENCEOverall confidence: 86%How well the pin's source and references back up its dates.Weighted average of how firmly 4 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or betterLululemon's[1][3][4] recap says 'From March 1 to March 15, 2026, lululemon made its debut as the Official Outfitter of the BNP Paribas Open[2]'.
In the first year of a multi-year deal, Lululemon dressed the tournament's staff, officials and ball crew, ran an 8,000 sq ft pop-up, and Frances Tiafoe debuted its first sweat-concealing ShowZero fabric on court.
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