Nike Launches 'Why Do It?', Reintroducing Just Do It to a New Generation
Nike Philip H. Knight Campus, 1, Merlo Station, Marlene Village, Beaverton, Washington County, Oregon, 97005, United States
Nike
CONFIRMED89% CONFIDENCENike's[1] release dated September 4, 2025 (published 07:00 Pacific) announces 'the launch of its latest campaign, "Why Do It?"'.
Nike's first big Just Do It campaign in years: a 60-second anthem film with LeBron James, Caitlin Clark, Carlos Alcaraz, Vini Jr. and others, voiced by Tyler, the Creator, telling young athletes that trying still counts.
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