Ferrero Agrees to Buy Granola Brand Purely Elizabeth
CONFIRMED82% CONFIDENCEFerrero's[1] release is timed "Fri, 08/14/2026 17:00" (CEST) and the PR Newswire[3] copy "Aug 14, 2026, 11:00 ET"; it says Ferrero "today announced it has signed an agreement".
Ferrero signed to buy Purely Elizabeth, the Boulder, Colorado granola, oatmeal and cereal brand whose sales more than doubled in two years, adding to its WK Kellogg breakfast business.
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