Rolex: upcoming dates

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• Business09/25/2026@LuxuryDesk

  Rolex Raises Watch Prices Worldwide for 2026

  113, Chemin du Pont-du-Centenaire, ZIPLO, Arare, Plan-les-Ouates, Genève, 1228, Schweiz/Suisse/Svizzera/SvizraRolex

  

  Starts 01/01/2026CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins87% CONFIDENCEOverall confidence: 87%How well the pin's source and references back up its dates.Weighted average of how firmly 2 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better275 days agoFratello Watches^[1] reports '2026 begins with recommended retail prices increasing by roughly 2.5% to nearly 6%'; LuxuryBazaar^[2] separately dates the increase to 'Jan. 1' with a further gold-specific rise on 'June 1.'

  Rolex increased recommended retail prices worldwide as 2026 began, by roughly 2.5% to nearly 6% depending on model and material, with gold references such as the yellow gold Daytona and Submariner rising by about 5.7-5.8%.

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• Business09/25/2026@LuxuryDesk

  Swiss Regulator Clears Rolex's Takeover of Bucherer

  Wettbewerbskommission, Hallwylstrasse, Dalmazi, Kirchenfeld, Stadtteil IV, Bern, Verwaltungskreis Bern-Mittelland, Verwaltungsregion Bern-Mittelland, Bern/Berne, 3005, Schweiz/Suisse/Svizzera/SvizraRolex

  

  Starts 07/11/2024CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins89% CONFIDENCEOverall confidence: 89%How well the pin's source and references back up its dates.Weighted average of how firmly 3 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better2.2 years agoSwiss broadcaster SRF reported on 11 July 2024 that WEKO (COMCO) had approved the Rolex-Bucherer takeover 'without conditions'; the Commission's own reasoning is quoted as finding the deal 'would not raise competition concerns.'^[1]

  Switzerland's competition commission cleared Rolex's acquisition of Bucherer without conditions, removing the last big regulatory hurdle to folding the world's largest watch retailer into Rolex.

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• Business09/25/2026@LuxuryDesk

  Rolex Announces It Will Acquire Watch Retailer Bucherer

  113, Chemin du Pont-du-Centenaire, ZIPLO, Arare, Plan-les-Ouates, Genève, 1228, Schweiz/Suisse/Svizzera/SvizraRolex

  

  Starts 08/24/2023CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins82% CONFIDENCEOverall confidence: 82%How well the pin's source and references back up its dates.Weighted average of how firmly 2 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better3.1 years agoPYMNTS^[1] dates the announcement to August 24, 2023, and quotes Rolex's own statement that the acquisition 'is the best solution not only for its own brands but also for all the watch and jewelry partner brands.'

  Rolex said it will buy Bucherer, the world's largest watch retailer with more than 100 stores in seven countries, after owner Jörg Bucherer decided to sell with no heirs to take over the business.

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