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- Jan 1, 202690% CONFIDENCEfrom the source
Rolex Raises Watch Prices Worldwide for 2026
- Rolex raised recommended retail prices worldwide as of 1 January 2026, by roughly 2.5% to nearly 6% depending on model and material[1]
- The 18K yellow gold Daytona ref. 126518LN rose 5.7%, from €37,700 to €39,800, and the 18K yellow gold Submariner ref. 126618LB rose 5.8%, to €47,600[1]
- The steel Submariner Date ref. 126610LN rose a smaller 2.8%, from €10,800 to €11,100[1]
- In the US, the increase pushed the steel Submariner (No-Date) past the $10,000 mark for the first time[2]
- Rolex followed with a second increase on 1 June 2026, raising full-gold models about a further 5%[2]
References 287% CONFIDENCE
The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.
- [1]90%fratellowatches.com/rolex-raised-its-prices-for-2026fratellowatches.com· Posted Sep 25, 2026· Starts Jan 1, 2026 ✓· 74% of score
Fratello Watches reports '2026 begins with recommended retail prices increasing by roughly 2.5% to nearly 6%'; LuxuryBazaar[2] separately dates the increase to 'Jan. 1' with a further gold-specific rise on 'June 1.'
- [2]80%2026 Rolex Price Increase: 4-9% on Jan. 1, 5% Gold Hike June 1luxurybazaar.com· Published Jan 1, 2026· 26% of score
Confirms the January 1 date, the 4-9% US range, the further June 1 gold-model increase, and that the steel Submariner (No-Date) crossed the $10,000 mark in the US.[1]
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