Rolex Raises Watch Prices Worldwide for 2026
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Rolex
CONFIRMED87% CONFIDENCEFratello Watches[1] reports '2026 begins with recommended retail prices increasing by roughly 2.5% to nearly 6%'; LuxuryBazaar[2] separately dates the increase to 'Jan. 1' with a further gold-specific rise on 'June 1.'
Rolex increased recommended retail prices worldwide as 2026 began, by roughly 2.5% to nearly 6% depending on model and material, with gold references such as the yellow gold Daytona and Submariner rising by about 5.7-5.8%.
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