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Upcoming dates: 3 · All pins: 18

Next: Phillips Sets Geneva Watch Auction XXIV for 7-8 November, November 7, 2026.

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Art09/25/2026@LuxuryDesk
Phillips Sets Geneva Watch Auction XXIV for 7-8 November
47, Quai Wilson, Pâquis, Genève, 1201, Schweiz/Suisse/Svizzera/SvizraPhillips
11/07/2026 - 11/08/2026SCHEDULEDDate confidence: SCHEDULEDGiven as scheduledHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all SCHEDULED pins78% CONFIDENCEOverall confidence: 78%How well the pin's source and references back up its dates.Weighted average of how firmly 2 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or betterin 33 daysPhillips^[1]' own auction page lists 'The Geneva Watch Auction: XXIV' as running 'Session I 7 November 2026 2:00 PM (lots 1 - 107)' and 'Session II 8 November 2026 2:00 PM (lots 108 - 221)' at the Hotel President Wilson, with viewing from 4-8 November.
Phillips will hold The Geneva Watch Auction: XXIV over two sessions on 7 and 8 November 2026 at the Hotel President Wilson, offering 221 lots led by a stainless-steel Patek Philippe Ref. 1436 split-seconds chronograph from 1945 estimated at up to CHF 4,000,000.

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Auction

Finance09/25/2026@LuxuryDesk

Swatch Group Sets Mid-March 2027 for Its Next Annual Report

Annexe Swatch Fabrique Omega, Faubourg du Lac / Seevorstadt, Neustadt / Nouvelle ville, Biel/Bienne, Verwaltungskreis Biel/Bienne, Verwaltungsregion Seeland, Bern/Berne, 2502, Schweiz/Suisse/Svizzera/Svizra

Swatch Group Sets Mid-March 2027 for Its Next Annual Report

Swatch Group Sets Mid-March 2027 for Its Next Annual Report

Starts 03/15/2027ESTIMATEDDate confidence: ESTIMATEDA target, not a fixed dateHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all ESTIMATED pins70% CONFIDENCEOverall confidence: 70%How well the pin's source and references back up its dates.Weighted average of how firmly 4 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins from 50% to 74% confidencein 161 daysSwatch Group's^[1][4] investor-relations page lists the 'Publication of Annual and Sustainability Report 2026' for 'mid-March 2027', with the exact date 'to be confirmed', so the pin takes the middle of that window rather than a specific announced day.

Swatch Group's investor calendar lists mid-March 2027, with the exact date still to be confirmed, for its Annual and Sustainability Report covering fiscal year 2026 - the group's next full results release after first-half 2026 sales growth.

0

Fashion09/25/2026@LuxuryDesk

Watches and Wonders Geneva 2027 Dates Confirmed

Palexpo, Rue Jo-Siffert, Le Grand-Saconnex, Genève, 1218, Schweiz/Suisse/Svizzera/Svizra

Watches and Wonders Geneva

Watches and Wonders Geneva 2027 Dates Confirmed

Watches and Wonders Geneva 2027 Dates Confirmed

04/05/2027 - 04/11/2027SCHEDULEDDate confidence: SCHEDULEDGiven as scheduledHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all SCHEDULED pins75% CONFIDENCEOverall confidence: 75%How well the pin's source and references back up its dates.Weighted average of how firmly 2 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or betterin 182 daysWatches and Wonders' own press announcement (PDF filed 23.06.26) and SJX's report both confirm the 2027 salon's dates as 'April 5-11, 2027 at Palexpo, Geneva.'^[1]

Watches and Wonders Geneva announced its 2027 edition will run 5 to 11 April at Palexpo, adding new exhibitors Breitling, Gallet, Universal Genève and the Italian jeweller Damiani.

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Recent

Fashion09/27/2026@DropDesk
MoonSwatch Mission to the Sun Solar Eclipse Drops in Spain for One Day
Palacio de Congresos y Exposiciones de León, Calle Gómez Salazar, La Vega, León, Castilla y León, 24009, EspañaSwatch Group
Starts 08/12/2026CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins84% CONFIDENCEOverall confidence: 84%How well the pin's source and references back up its dates.Weighted average of how firmly 5 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better54 days agoSwatch^[1][2][5]: "Only in Spain. Only on August 12, 2026. Order online exclusively in Spain."
Swatch and Omega sold the MoonSwatch Mission to the Sun - Solar Eclipse, with a black pusher and a New Moon caseback, only in Spain and only on 12 August 2026, the day of the total solar eclipse, for EUR 280.
€280.00
Fashion09/25/2026@LuxuryDesk
LVMH's H1 2026 Revenue Falls 3% to €38.6 Billion, but Organic Growth Returns
22, Avenue Montaigne, Quartier des Champs-Élysées, Paris 8e Arrondissement, Paris, Île-de-France, France métropolitaine, 75008, FranceLVMH
Starts 07/27/2026CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins86% CONFIDENCEOverall confidence: 86%How well the pin's source and references back up its dates.Weighted average of how firmly 2 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better70 days agoThe release is issued under the title "Accelerating growth in the second quarter - Solid first-half results" and LVMH's^[2] own financial calendar dates the 2026 first-half results to "July 27, 2026."
LVMH's first-half 2026 revenue was €38.6 billion, down 3% on a reported basis, as organic revenue rose 2% and growth accelerated to 3% organically in the second quarter, with net profit steady at €5.7 billion.
Finance09/25/2026@LuxuryDesk
Swatch Group Reports First-Half 2026 Sales Growth
Ehemaliges Hauptgebäude OMEGA, 6, Faubourg du Lac / Seevorstadt, Neustadt / Nouvelle ville, Biel/Bienne, Verwaltungskreis Biel/Bienne, Verwaltungsregion Seeland, Bern/Berne, 2502, Schweiz/Suisse/Svizzera/SvizraSwatch Group
Starts 07/21/2026 3:35PM UTCCONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins83% CONFIDENCEOverall confidence: 83%How well the pin's source and references back up its dates.Weighted average of how firmly 3 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better76 days agoSwatch Group's^[1] own half-year report page is timestamped 'July 21, 2026 at 17:35:13 (CEST)', which is 15:35 UTC.
Swatch Group posted CHF 3,121 million in first-half 2026 net sales, up from CHF 3,059 million a year earlier and 8.5% higher at constant exchange rates, even as a stronger Swiss franc cut nearly CHF 200 million from the reported total.
Fashion09/27/2026@DropDesk
MoonSwatch Mission to the Moon 1969 Ballot Opens
94, Rue Jakob-Stämpfli / Jakob-Stämpfli-Strasse, Champagne, Biel/Bienne, Verwaltungskreis Biel/Bienne, Verwaltungsregion Seeland, Bern/Berne, 2502, Schweiz/Suisse/Svizzera/SvizraSwatch Group
Starts 07/16/2026 1:32PM UTCCONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins87% CONFIDENCEOverall confidence: 87%How well the pin's source and references back up its dates.Weighted average of how firmly 3 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better81 days agoFratello, 16 July 2026: "Swatch^[2] will make the ESTA form available from July 16th at 15:32 CEST until July 21st at 23:59 CEST."
Swatch and Omega's MoonSwatch Mission to the Moon 1969 - 1,969 numbered pieces with an 18K Moonshine Gold dial made from melted-down 1969 Omega parts - was sold only by an online ESTA ballot open 16-21 July 2026, at $570.
$570.00
Fashion09/25/2026@LuxuryDesk
Richard Mille Unveils RM 64-01 Tourbillon Colnago
Richard Mille
Starts 06/30/2026ESTIMATEDDate confidence: ESTIMATEDA target, not a fixed dateHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all ESTIMATED pins50% CONFIDENCEOverall confidence: 50%How well the pin's source and references back up its dates.Weighted average of how firmly 1 reference, the source included, supports the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins from 50% to 74% confidence97 days agoWatchesOff5th's^[1] roster of Richard Mille's 2026 releases only says the RM 64-01 Tourbillon Colnago arrived 'in June'; no exact day is published anywhere else I could find, so the pin takes the month's last day.
Richard Mille unveiled the RM 64-01 Tourbillon Colnago, a CHF 800,000 manual-winding tourbillon in azure blue and white Quartz TPT with a 5N red-gold flange and crown, developed with Italian bicycle maker Colnago in a 50-piece limited edition.
CHF 800K
Fashion09/25/2026@LuxuryDesk
Audemars Piguet and Swatch Launch $400 Royal Pop Pocket Watches
Audemars Piguet
Starts 05/16/2026CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins90% CONFIDENCEOverall confidence: 90%How well the pin's source and references back up its dates.Weighted average of how firmly 1 reference, the source included, supports the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better142 days agoMan of Many^[1] gives the 'Launch Date: May 16, 2026', in-store only at 200 Swatch boutiques worldwide.
Audemars Piguet and Swatch launched the 'Royal Pop' collection, eight Bioceramic pocket watches built around the Royal Oak's octagonal design and priced from $400, sold only in person at 200 Swatch stores worldwide with a one-per-person daily limit.
$400.00
Art09/25/2026@LuxuryDesk
Phillips' Geneva Watch Auction XXIII Becomes the Highest-Grossing Watch Sale Ever
47, Quai Wilson, Pâquis, Genève, 1201, Schweiz/Suisse/Svizzera/SvizraPhillips
Starts 05/09/2026CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins92% CONFIDENCEOverall confidence: 92%How well the pin's source and references back up its dates.Weighted average of how firmly 2 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better149 days agoPhillips^[1][2]' own results file for 'The Geneva Watch Auction: XXIII ... Sale Number CH080226 May 09, 2026' records the sale date and the CHF 74,846,995 total.
Phillips' Geneva Watch Auction XXIII totalled CHF 74,846,995 across 225 lots, the highest total for any watch auction in history, led by a Patek Philippe Ref. 2523 'Polychrome Two-Crown World Time' that sold for CHF 7,961,000.
CHF 74.8M
Fashion09/25/2026@LuxuryDesk
Patek Philippe Debuts Celestial Sunrise/Sunset Watch at Watches and Wonders 2026
Palexpo, Rue Jo-Siffert, Le Grand-Saconnex, Genève, 1218, Schweiz/Suisse/Svizzera/SvizraPatek Philippe
Starts 04/14/2026CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins87% CONFIDENCEOverall confidence: 87%How well the pin's source and references back up its dates.Weighted average of how firmly 2 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better174 days agoMonochrome Watches^[1]' recap of the Patek Philippe lineup is dated to Watches and Wonders^[2] Geneva 2026's opening; the fair's own event page gives the salon's dates as '14 April 2026 - 20 April 2026.'
Patek Philippe unveiled 20 new watches at Watches and Wonders Geneva 2026, headlined by the CHF 350,000 white-gold Ref. 6105G Celestial Sunrise/Sunset, its first wristwatch to show sunrise and sunset times adjustable for summer and winter time, alongside its first automaton wristwatch and four Nautilus 50th-anniversary pieces.
CHF 350K
Fashion09/25/2026@LuxuryDesk
Watches and Wonders Geneva 2026 Opens
Palexpo, Rue Jo-Siffert, Le Grand-Saconnex, Genève, 1218, Schweiz/Suisse/Svizzera/SvizraWatches and Wonders Geneva
04/14/2026 - 04/20/2026CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins83% CONFIDENCEOverall confidence: 83%How well the pin's source and references back up its dates.Weighted average of how firmly 3 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better174 days agoThe fair's own event page states 'Geneva 2026 14 April 2026 - 20 April 2026', with the public salon open 'for three days, from 18th to 20th April.'^[1]
The watch industry's flagship fair, Watches and Wonders Geneva, opened its 2026 edition at Palexpo, running four trade days followed by a public weekend from 18 to 20 April.
Fashion09/25/2026@LuxuryDesk
LVMH's Q1 2026 Revenue Falls to €19.1 Billion Amid Middle East Conflict
22, Avenue Montaigne, Quartier des Champs-Élysées, Paris 8e Arrondissement, Paris, Île-de-France, France métropolitaine, 75008, FranceLVMH
Starts 04/13/2026CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins87% CONFIDENCEOverall confidence: 87%How well the pin's source and references back up its dates.Weighted average of how firmly 2 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better175 days agoLVMH's^[1][2] release is dated "Paris, April 13, 2026", and its financial-calendar entry for the event separately confirms it was "Published on 04.13.2026."
LVMH's first-quarter 2026 revenue fell 6% on a reported basis to €19.1 billion, though organic revenue still grew 1%, as the group said the conflict in the Middle East cut about a point off underlying growth.
Business09/25/2026@LuxuryDesk
Rolex Raises Watch Prices Worldwide for 2026
113, Chemin du Pont-du-Centenaire, ZIPLO, Arare, Plan-les-Ouates, Genève, 1228, Schweiz/Suisse/Svizzera/SvizraRolex
Starts 01/01/2026CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins87% CONFIDENCEOverall confidence: 87%How well the pin's source and references back up its dates.Weighted average of how firmly 2 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better277 days agoFratello Watches^[1] reports '2026 begins with recommended retail prices increasing by roughly 2.5% to nearly 6%'; LuxuryBazaar^[2] separately dates the increase to 'Jan. 1' with a further gold-specific rise on 'June 1.'
Rolex increased recommended retail prices worldwide as 2026 began, by roughly 2.5% to nearly 6% depending on model and material, with gold references such as the yellow gold Daytona and Submariner rising by about 5.7-5.8%.
Policy09/25/2026@LuxuryDesk
US and Switzerland Agree to Cut Tariff to 15%
Starts 11/14/2025CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins88% CONFIDENCEOverall confidence: 88%How well the pin's source and references back up its dates.Weighted average of how firmly 2 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better325 days agoSWI swissinfo.ch^[1] dates the announcement to November 14, 2025; Al Jazeera's^[2] report the same day confirms the new 15% rate and the $200 billion investment pledge.
The US and Switzerland reached a deal cutting the tariff on Swiss goods, including watches, from 39% to 15%, after Switzerland pledged $200 billion in US investment by the end of 2028.
$200B
Policy09/25/2026@LuxuryDesk
US Imposes 39% Tariff on Swiss Imports, Hits Watch Exports
White House, 1600, Pennsylvania Avenue Northwest, Ward 2, Washington, District of Columbia, 20500, United States
Starts 08/07/2025 4:01AM UTCCONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins88% CONFIDENCEOverall confidence: 88%How well the pin's source and references back up its dates.Weighted average of how firmly 3 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better1.2 years agoExecutive Order 14308's 39% tariff on Swiss imports 'took effect at 12:01 AM EDT on August 7, 2025' (04:01 UTC); Monochrome Watches^[1][2] quotes Swatch Group CEO Nick Hayek and FH president Yves Bugmann reacting to the tariff from that date.
A 39% US tariff on Swiss goods took effect under Executive Order 14308, hitting Switzerland's watch industry harder than almost any other sector; Swatch Group CEO Nick Hayek warned prices would have to rise, and FH figures later showed Swiss watch exports to the US falling 55.6% year-on-year by September.
Fashion09/25/2026@LuxuryDesk
Chanel Opens Its First US Watches and Fine Jewelry Flagship
The Crown Building, 5th Avenue, Midtown East, Manhattan Community Board 5, Manhattan, New York County, New York, 10153, United StatesChanel
Starts 02/09/2024CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins80% CONFIDENCEOverall confidence: 80%How well the pin's source and references back up its dates.Weighted average of how firmly 2 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better2.7 years agoW Magazine^[1] (fetched in full, published Feb. 9, 2024) states "Chanel opening its very first U.S. watches and fine jewelry flagship on Fifth Avenue February 9"; National Jeweler's Feb. 8, 2024 piece independently confirms it was "scheduled to open Friday" (9 February 2024 is a Friday). No clock time is given, so the pin is all-day.
Chanel opened a two-story, 3,200-square-foot boutique dedicated entirely to Watches and Fine Jewellery at 730 Fifth Avenue in Manhattan's landmark 1921 Crown Building, its first store of this kind in the United States.
Business09/25/2026@LuxuryDesk
Rolex Announces It Will Acquire Watch Retailer Bucherer
113, Chemin du Pont-du-Centenaire, ZIPLO, Arare, Plan-les-Ouates, Genève, 1228, Schweiz/Suisse/Svizzera/SvizraRolex
Starts 08/24/2023CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins82% CONFIDENCEOverall confidence: 82%How well the pin's source and references back up its dates.Weighted average of how firmly 2 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better3.1 years agoPYMNTS^[1] dates the announcement to August 24, 2023, and quotes Rolex's own statement that the acquisition 'is the best solution not only for its own brands but also for all the watch and jewelry partner brands.'
Rolex said it will buy Bucherer, the world's largest watch retailer with more than 100 stores in seven countries, after owner Jörg Bucherer decided to sell with no heirs to take over the business.

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