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- Start
- Jan 1, 196850% CONFIDENCEsource
Procter & Gamble Test-Markets Pringles in Indiana, Debuting the Stackable Saddle-Shaped Chip
Main competitors
- Potato Chips Usushio · Calbee
Japan's best-selling thin salted potato chip in the flat-bag rather than stacked-can format.
Source
P&G first marketed Pringles potato crisps in Indiana in 1968, reportedly flourishing in Evansville before national expansion by 1975; the brand now belongs to Mars after its Kellanova purchase.
- Wikipedia says P&G first marketed Pringles in Indiana in 1968, with the earliest known ad in an Evansville, Indiana newspaper[1]
- By 1975 the chips were available across most of the US; until the 1980s only the original flavour was sold there[1]
- Econlife says P&G test-marketed the chip in the Midwest and that it flourished in Evansville, Indiana then flopped nationally[3]
- A P&G market researcher who joined in 1968 recalls Pringles was ten years in the making before the national launch[4]