- Start
- Sep 3, 202590% CONFIDENCEfrom the source
American Eagle Credits Sydney Sweeney Campaign for Sales Uptick
- American Eagle reported second-quarter fiscal 2025 total net revenue of $1.28 billion, down 1% year over year, with total comparable sales also down 1%[1]
- Operating profit was $103 million, up 2%, with gross margin expanding 30 basis points to 38.9% on lower markdowns[1]
- The company said its marketing campaigns with Sydney Sweeney and Travis Kelce, launched during the quarter, were "fueled by stronger product offerings" and drove "an uptick in customer awareness, engagement and comparable sales"[1]
- Within the results, Aerie comparable sales grew 3% while the American Eagle brand's comparable sales fell 3%[1]
References 289% CONFIDENCE
The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.
- [1]90%investors.ae.com/press-releases/news-details/2025/AEO-Inc--Reports-Second-Quarter-Fiscal-2025-Results/default.aspxinvestors.ae.com· Posted Sep 25, 2026· Starts Sep 3, 2025 ✓· 84% of score
American Eagle's own release states it "today announced financial results for the second quarter ended August 2, 2025" and is datelined Pittsburgh, September 3, 2025.
- [2]85%Sydney Sweeney Has Great American Eagle Jeansinvestors.ae.com· Published Jul 23, 2025· 16% of score
The campaign announcement this quarter's results are crediting, launched July 23, 2025, within the quarter being reported.[1]
Suggest a correction
Something missing or wrong? Say it in your own words: a link that backs this pin up, a different start or end date and why, or a fact it lacks or gets wrong. The AI checks it against this pin's sources, searches for better ones, and adds any page that backs you up. The pin's own sources still count most.
Wilmar International
