France Fines Shein €40 Million for Fake Discounts
Ministère de l'Économie et des Finances, Rue de Bercy, Quartier des Quinze-Vingts, Paris 12e Arrondissement, Paris, Île-de-France, France métropolitaine, 75012, France
Shein
CONFIRMED88% CONFIDENCEEuronews[1] (4 July 2025): 'France handed fast-fashion giant Shein a €40 million fine on Thursday' - 3 July 2025 - 'following a year-long investigation' into deceptive commercial practices covering October 2022 to August 2023.
France's competition and fraud authority, the DGCCRF, fined Shein €40 million on 3 July 2025 after a year-long investigation found most of its promoted discounts were not genuine price reductions. It also found Shein could not justify environmental claims made on its site.
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