Boohoo Group Rebrands as Debenhams Group
Boohoo.com, 49-51, Dale Street, Northern Quarter, City Centre, Manchester, Greater Manchester, England, M1 2HF, United Kingdom
Debenhams Group
CONFIRMED88% CONFIDENCEThe regulatory announcement "Debenhams is Back" is dated 11 March 2025 and states the business "will be rebranded and will now go forward as Debenhams Group"; no time of day is given.[1]
Boohoo Group said it would go forward as Debenhams Group with immediate effect, pivoting to a marketplace model after concluding that its revived Debenhams brand, bought out of administration in 2021, had become the majority contributor to the group's profitability.
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