- Start
- Mar 11, 202590% CONFIDENCEfrom the source
Boohoo Group Rebrands as Debenhams Group
- Boohoo Group said on 11 March 2025 it would trade and present itself as Debenhams Group "with immediate effect", citing a completed multi-year turnaround of the Debenhams brand bought out of administration in 2021[1]
- The company said it would pivot to a marketplace model "to drive growth, profitability and cash generation" and that Debenhams had become the majority contributor to group profitability[1]
- A shareholder vote to formally rename the group's Jersey parent company to Debenhams Group plc fell short on 28 March 2025, with 62.04% in favour against a required two-thirds majority; Frasers Group, a rival shareholder, voted against it[2]
- The company proceeded regardless, with its AIM ticker changing to "DEBS" from 31 March 2025, even though its registered legal name remained Boohoo Group plc[2]
References 288% CONFIDENCE
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- [1]90%investegate.co.uk/announcement/rns/boohoo-group--boo/debenhams-is-back/8772350investegate.co.uk· Posted Sep 25, 2026· Starts Mar 11, 2025 ✓· 89% of score
The regulatory announcement "Debenhams is Back" is dated 11 March 2025 and states the business "will be rebranded and will now go forward as Debenhams Group"; no time of day is given.
- [2]74%Result of General Meetinginvestegate.co.uk· Published Mar 28, 2025· 11% of score
Records that the 28 March 2025 shareholder resolution to formally rename the Jersey parent company to Debenhams Group plc was not passed (62.04% for, short of the required two-thirds), with Frasers Group voting against, even as the company said it would 'continue forward as Debenhams Group'.[1]
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