US Imposes 39% Tariff on Swiss Imports, Hits Watch Exports
CONFIRMED88% CONFIDENCEExecutive Order 14308's 39% tariff on Swiss imports 'took effect at 12:01 AM EDT on August 7, 2025' (04:01 UTC); Monochrome Watches[1][2] quotes Swatch Group CEO Nick Hayek and FH president Yves Bugmann reacting to the tariff from that date.
A 39% US tariff on Swiss goods took effect under Executive Order 14308, hitting Switzerland's watch industry harder than almost any other sector; Swatch Group CEO Nick Hayek warned prices would have to rise, and FH figures later showed Swiss watch exports to the US falling 55.6% year-on-year by September.
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