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- Aug 7, 202590% CONFIDENCEfrom the source
US Imposes 39% Tariff on Swiss Imports, Hits Watch Exports
- A 39% US tariff on Swiss goods, imposed by Executive Order 14308, took effect at 12:01 a.m. EDT on 7 August 2025[3]
- Switzerland's watch industry, whose largest export market is the US at CHF 4.4 billion (16.8% of exports), was among the hardest hit sectors[1]
- Swatch Group CEO Nick Hayek said: 'We produce everything in Switzerland, not in China... when you add a 39% tariff, we cannot absorb that. So prices will go up for sure'[1]
- Federation of the Swiss Watch Industry president Yves Bugmann called the tariff a 'serious blow'[1]
- By September 2025, Swiss watch exports to the US had fallen 55.6% year-on-year, from CHF 355 million to CHF 158 million, pushing the UK past the US as the industry's top export market[2]
References 388% CONFIDENCE
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- [1]90%monochrome-watches.com/the-impact-of-the-39-percent-us-tariff-on-the-swiss-watch-industry-and-the-reactions-of-a-major-ceo-the-swiss-fed-and-an-analystmonochrome-watches.com· Posted Sep 25, 2026· Starts Aug 7, 2025 ✓· 68% of score
Executive Order 14308's 39% tariff on Swiss imports 'took effect at 12:01 AM EDT on August 7, 2025' (04:01 UTC); Monochrome Watches[2] quotes Swatch Group CEO Nick Hayek and FH president Yves Bugmann reacting to the tariff from that date.
- [2]88%Swiss Watch Exports to the U.S. Have Dropped 56% in September 2025monochrome-watches.com· Published Oct 27, 2025· 19% of score
The Federation of the Swiss Watch Industry's own September 2025 statistics, reported here: US exports fell 55.6% year-on-year (CHF 355 million to CHF 158 million), attributed to the tariff, with the UK overtaking the US as top export market.[1]
- [3]77%U.S. Slaps 39% Tariff On Swiss Importsrevolutionwatch.com· Published Jul 31, 2025· Starts Aug 7, 2025· 13% of score
Confirms the tariff was signed via Executive Order 14308 on July 31, 2025, taking effect seven days later on August 7, 2025, and calls it 'a seismic jolt to the Swiss watchmaking industry.'[1]
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