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At Nike's virtual 2025 annual meeting, shareholders elected former LEGO chief executive Jørgen Vig Knudstorp to the board and approved 45,000,000 more Class B shares for the Stock Incentive Plan, while director John Rogers Jr. drew 301.8 million withheld votes.

Apple chief executive Tim Cook, Nike's lead independent director, bought 50,000 Nike Class B shares at a weighted average $58.97 on 22 December 2025, days after Nike's second-quarter report sent the shares down, taking his holding to 105,480 shares.

Nike lead director Tim Cook bought another 25,000 Nike shares at about $42.43 on 10 April 2026, and CEO Elliott Hill and directors Robert Swan and John Rogers Jr. also bought that week, after the third-quarter outlook sent the stock sharply lower.