Mondelez, Bournville Lane, Bournville, Stirchley, Birmingham, West Midlands, England, B30 2LU, United Kingdom
Mondelez International
Wikipedia[1] (citing Campaign, 23 September 1999) says Cadbury's Miniature Heroes were introduced in Britain in September 1999; no day is stated, so 1 September is a month anchor.
Cadbury introduced its Miniature Heroes tub of mini Dairy Milk, Wispa, Twirl, Crunchie and other bars in Britain in September 1999; no launch price is published.