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- Oct 19, 202590% CONFIDENCEfrom the source
Kering Agrees to Sell Kering Beauté to L'Oréal for €4 Billion
- Kering and L'Oréal announced a long-term strategic alliance in beauty and wellness on 19 October 2025, valued at €4 billion payable in cash at closing[1]
- L'Oréal will acquire the House of Creed outright and take exclusive 50-year licences to create and sell Bottega Veneta and Balenciaga fragrance and beauty products, with Gucci to follow once its existing Coty licence expires[1][3]
- The two groups also planned a 50/50 joint venture to explore wellness and longevity products, with closing expected in the first half of 2026[1][3]
References 385% CONFIDENCE
The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.
- [1]90%loreal.com/en/press-release/group/kering-and-loreal-forge-an-alliance-in--beauty-and-wellnessloreal.com· Posted Sep 25, 2026· Starts Oct 19, 2025 ✓· 56% of score
L'Oréal and Kering's joint press release, dated 19 October 2025, values the alliance - including Creed and the 50-year licences - at '€4 billion, payable in cash at closing', expected in the first half of 2026.
- [2]75%L'Oréal completes the acquisition of Kering Beautéloreal.com· Published Mar 31, 2026· 28% of score
Confirms the deal announced here later closed, on 31 March 2026 (the subject of this chain's next pin, ker-11).[1]
- [3]88%Kering and L'Oréal forge an alliance in beauty and wellnessloreal-finance.com· Published Oct 19, 2025· 15% of score
L'Oréal's investor-relations mirror of the same release, confirming the €4 billion price, the Creed acquisition, the 50-year Gucci/Bottega Veneta/Balenciaga licences, and closing expected in the first half of 2026.[1]
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