- Start
- Jul 23, 202390% CONFIDENCEfrom the source
LVMH Becomes Premium Partner of the Paris 2024 Olympics
- LVMH announced a Premium Partnership with the Paris 2024 Olympic and Paralympic Games on 23 July 2023, a year ahead of the opening ceremony[2]
- Chaumet designed the Games' medals, and Moët Hennessy wines and spirits were served to hospitality guests[1][3]
- Louis Vuitton, Dior and Berluti each took roles across the Games, and swimmer Léon Marchand became the first athlete LVMH backed[1]
- The commitment, reported at around €150 million, was described as the single biggest sponsorship of Paris 2024[2]
References 384% CONFIDENCE
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- [1]90%sortiraparis.com/en/news/in-paris/articles/296624-lvmh-becomes-premium-partner-of-the-paris-2024-olympic-and-paralympic-gamessortiraparis.com· Posted Sep 25, 2026· Starts Jul 23, 2023 ✓· 33% of score
The European Sponsorship[2] Association's case study states plainly: "On July 23, 2023, LVMH[3] announced its partnership with the Paris 2024 Olympic and Paralympic Games."
- [2]85%LVMH SPONSORSHIP PARIS 2024 - European Sponsorship Associationsponsorship.org· Added Sep 25, 2026· Starts Jul 23, 2023· 33% of score
States "On July 23, 2023, LVMH[3] announced its partnership with the Paris 2024 Olympic and Paralympic Games" and that LVMH committed around €150 million, the biggest single sponsorship of the Games.
- [3]78%LVMH is Premium Partner of the Olympic & Paralympic Games Paris 2024lvmh.com· Added Sep 25, 2026· 33% of score
LVMH's own page describing itself as "Artisan of All Victories" and listing Maisons including Louis Vuitton, Dior, Chaumet and Moët Hennessy as taking roles in the Games.
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