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- Oct 2, 202490% CONFIDENCEfrom the source
Formula 1 and LVMH Announce 10-Year Global Partnership
- LVMH and Formula 1 announced a 10-year global partnership on 2 October 2024, beginning with the 2025 season[1][2]
- LVMH became a Global Partner of F1 for the first time, with Louis Vuitton, Moët Hennessy and TAG Heuer taking roles across the sport[1][2]
- The deal covers hospitality, bespoke activations, limited editions and content, combining thrilling sport and elegant art-de-vivre[1]
- It launched on track at the Formula 1 Louis Vuitton Australian Grand Prix in Melbourne in March 2025[1]
References 290% CONFIDENCE
The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.
- [1]90%lvmh.com/en/news-lvmh/formula-1-and-lvmh-announce-historic-10-year-global-partnershiplvmh.com· Posted Sep 25, 2026· Starts Oct 2, 2024 ✓· 94% of score
LVMH's own release is timestamped "Published on 10.02.2024", and Formula1.com[2]'s copy of the same announcement records a publication time of 4:00pm UTC that day.
- [2]88%Formula 1 and LVMH announce historic 10-year Global Partnershipformula1.com· Published Oct 2, 2024· 6% of score
Formula 1's own copy of the announcement, published 2 October 2024 at 4:00pm UTC, confirming the 10-year term starting 2025 and naming Louis Vuitton, Moët Hennessy and TAG Heuer as the Maisons involved.
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